Keep your attention on the customer
Automatic call logging, call transcription and AI summaries reduce the information your team has to retype when recordings are available.
Tall Emu + MaxoTel
Make more of every customer conversation.
MaxoTel captures the conversation. Tall Emu connects it to the customer, their sales and the work happening across your business.
For manufacturers, wholesalers and distributors: less call admin now, and more to learn from every conversation you keep.
Tall Emu Works With
Loved by Australian and New Zealand customers
Value now
Your MaxoTel calls, connected to Tall Emu.
Tall Emu integrates with MaxoTel to match callers to customers and contacts, bring up their records and log calls automatically. Where recordings are enabled and available, Tall Emu can retain the recording, transcribe the conversation and create an AI summary.
That's the immediate value of the MaxoTel CRM integration: your team has the customer context while they're talking, and a useful record when they hang up.
From the first ring to the next step
One call. A better-informed team.
A customer calls
MaxoTel handles the call. It might be about a quote, stock availability or a manufacturing lead time.
The name has a history
When the number matches a customer or contact, Tall Emu can bring up their record and previous activity.
You talk with context
Your team can see what's already happened and focus on the customer, with less manual note-taking.
The details stay together
The call is logged. Where recording is enabled and available, the recording, transcript and summary can stay with the customer.
The next person can pick up
See what was discussed and what needs doing. Call outcomes can help create follow-up tasks and reminders.
Less admin after the call. More context for the next one.
Follow through with the backstory
A production question, revised quote or delivery concern has context. Keep agreed actions visible alongside the customer and their work.
Give the whole team a starting point
Sales, service and operations can see previous conversations alongside emails, quotes, orders and jobs. The history belongs to the business.
The backstory
The information was always there. It just didn't stay together.
A manufacturer hears about a product problem. A wholesaler hears the same stock question all week. A salesperson learns exactly why a prospect won't commit.
Businesses have always had valuable conversations. Turning them into something the whole business can use has been the hard part.
A recording nobody revisits isn't much of a business memory.
Neither is a handwritten note, a half-finished CRM entry, an email after the call or something only one person remembers.
MaxoTel and Tall Emu give those conversations somewhere useful to live: with the customer and the activity around them.
Now the information has a chance to do more than help with one call.
Value later
One call gives your team context. Hundreds of calls can tell you something about your business.
A complaint. A product request. A sales objection. A question about stock or production lead time. A reason someone didn't buy. A service issue your team keeps explaining.
Individually, these sound like everyday conversations. Collectively, they can reveal patterns.
One conversation
What this customer needs, what's been discussed and what should happen next.
A month of conversations
More examples to compare. Repeated questions and concerns become easier to investigate.
Six months and beyond
A growing body of customer interaction data to search and analyse for recurring themes and changes over time.
The calls don't disappear. They accumulate. That's where Tall Emu's built-in AI becomes much more useful.
A growing history. More to learn.
The real value starts building after the call ends.
A transcript of yesterday's call is useful. A searchable history of hundreds of customer conversations is something else entirely.
Tall Emu's built-in AI can help you dig into captured conversations and look for patterns across the wider customer history. Instead of opening calls one by one, investigate the questions that matter to your business.
For manufacturers
- Which products are customers asking for that we can't currently supply?
- What product, quality or availability issues keep coming up?
- Which production lead times, products or components generate repeated questions?
- What feedback do customers give after receiving our products?
Use what you find: investigate product issues, demand signals and customer concerns.
For wholesalers and distributors
- Which products do customers keep asking for that we don't have in stock or don't sell?
- What fulfilment or delivery problems come up most often?
- Which customers keep raising the same issue?
- What stock availability questions take up the most time?
Use what you find: review demand, stock decisions and recurring delivery issues.
For sales teams
- Who has the most open opportunities, and what was the last conversation with each prospect?
- What objections keep coming up?
- Which opportunities haven't had a meaningful conversation recently?
- Why aren't prospects progressing, and what do they say when we lose a sale?
Use what you find: focus follow-up and understand where prospects get stuck.
For owners and managers
- What are customers actually calling us about?
- Which complaints and operational issues recur across customer interactions?
- What is taking up the most staff time?
- What do customers want that we aren't giving them?
Use what you find: spot repeated problems, unmet demand and patterns worth acting on.
What you can investigate depends on the conversations and business data you've captured. These aren't fixed reports - they're examples of the questions you can explore using your data.
The questions hiding in your phone calls
What could your phone calls be telling you?
Bring a business question to the history you've kept. For example:
- “What production or lead-time questions have customers asked repeatedly this month?”
- “Why are prospects getting stuck before they buy?”
- “What are customers saying about our delivery times?”
- “Which complaints keep coming back?”
From a factory's lead-time enquiries to a distributor's delivery calls, everyday conversations can give you a better starting point for decisions.
Calls + the rest of Tall Emu
Your customer conversations become part of your business data.
Tall Emu already holds information about customers, opportunities, quotes, orders, stock, manufacturing, jobs and other business activity. MaxoTel adds another valuable source of context: what your customers are actually saying.
A manufacturer can keep a discussion about product requirements beside the customer's work. A wholesaler can understand the request behind a stock enquiry. A distributor can see the conversation behind a delivery concern.
The conversation has a place in the bigger picture.
Phone conversations + customer history + sales + operational data + AI analysis
Your team can act in the same business system, with the context available as work moves through quotes, orders, inventory, purchasing, manufacturing, jobs and freight.
More than CRM. One system for the work behind the conversation.
Tall Emu is Australian-built business management software for manufacturers, wholesalers and distributors. Customer conversations become more useful when they live beside the sales and operational information your team uses every day.
- CRM and leads
- Quotes and sales orders
- Inventory and purchasing
- Manufacturing
- Jobs and service
- Freight and shipping
- Warehouse operations
- Reporting and dashboards
- Works with MYOB and Xero
Your accounts stay in MYOB or Xero. Tall Emu brings together the work around them.
Connect your phone system to the customer history.
The MaxoTel CTI integration needs an active MaxoTel service. Setup includes enabling MaxoTel in Tall Emu, entering the API key, configuring the webhook and mapping phone extensions to users. Recording availability depends on your phone service and configuration.
Read the MaxoTel setup guide · More about business phone system integration
Common questions
MaxoTel integration questions
Does Tall Emu integrate with MaxoTel?
Yes. Tall Emu's MaxoTel CTI integration connects phone activity with customers and contacts, keeping customer call history alongside sales and operational activity.
What happens when a MaxoTel customer calls?
When the calling number matches a customer or contact, Tall Emu can bring up their record so your team can see who is calling and the relevant customer history.
Can MaxoTel calls be logged in Tall Emu?
Yes. Calls can be logged automatically against the relevant customer or contact when the integration is configured. Your history doesn't depend on someone entering a note after every call.
Can Tall Emu transcribe and summarise phone calls?
Yes. Where MaxoTel call recording is enabled and the recording is available to Tall Emu, it can retain the recording and create a transcript and AI summary against the relevant record.
Can I use AI to analyse customer call history?
Yes. Tall Emu's built-in AI can help analyse captured conversations individually or across a wider history. You can investigate recurring questions, objections and issues. Results depend on the information captured; the example questions on this page are not pre-built reports or dashboards.
Can my team see previous customer conversations?
Calls can sit alongside emails, notes and other customer activity. Team members with access to the relevant records can review that shared history. Recordings and transcripts are available where they have been captured and retained.
Does Tall Emu connect phone calls with orders, inventory and jobs?
Tall Emu brings customer conversations and operational work into the same business system. Your team can use the customer history while working on quotes, orders, stock enquiries, manufacturing and jobs.
Does Tall Emu integrate with MYOB and Xero?
Yes. Tall Emu works with MYOB and Xero. Your accounts remain in your accounting software, while Tall Emu handles the customer, sales, stock and operational work around them.
Can Tall Emu help with follow-up after a call?
Tall Emu can use the call outcome to help create tasks and reminders. The conversation and customer context help your team understand what was agreed and what needs doing next.
Your customers are already telling you what's happening in your business.
Make each call more useful now. Build a history that helps you understand and run the business over time.