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CPQ and configurable products

Configure, price and quote products with options.

Guide salespeople through the choices, kits, parts and services needed to build the right package.

Practical CPQ for products with choices

CPQ means Configure, Price, Quote. Tall Emu helps the salesperson choose the right options, price the finished package and send the quote without relying on memory, spreadsheets or a handwritten list of rules.

Products with options, kits and packages

Tall Emu configurable quote item group showing numbered product choices

Products with options

Choose size, capacity, motor, controls, finish, accessories or service options that change the finished product.

Kits and bundles

Sell a complete package made from standard products, parts and services.

Required and optional choices

Set choices that must be made, optional upgrades, defaults and minimum or maximum selections.

Customer and internal parts

Show the finished offer and the options the customer needs to see, while keeping the parts needed for purchasing, assembly or delivery underneath.

Quote it in one call or refine it over time

Known product, standard options

Configure and price the package while the customer is on the phone, add freight and send it for approval.

Larger or custom package

Change the design and options over several calls or meetings, with each quote kept against the same sale.

Examples of configurable products

  • Machine with motor, controls and safety options
  • Computer with processor, memory and storage
  • Vehicle or trailer fitout
  • Warehouse scanning kit with hardware, setup and training
  • Equipment package with optional accessories and service
  • Manufactured product with materials, finish and installation choices

After the customer accepts

The accepted choices can move into the sales order, purchasing, manufacturing, project work and delivery. The operations team gets the parts and work needed to deliver what the salesperson sold.

Quote the package the customer chose.

Help salespeople choose the right options, price the complete offer and give the team the parts and work needed to deliver it.

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