One system for your customers, pricing, stock and dispatch
Tall Emu helps wholesale distributors manage the full order flow — from customer and quote through to inventory, purchasing and dispatch — without the admin mess of disconnected systems.
The admin is the problem, not your team.
Most wholesale distributors reach a point where the tools they’re using create more work than they save. Orders come in by email. Pricing lives in someone’s head or a spreadsheet. Xero handles the invoices but nothing else. And every order means touching three different systems.
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Pricing that isn’t enforced
Customer-specific pricing agreed verbally or stored in spreadsheets — and then applied inconsistently on every order.
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Orders managed by email
Sales reps take orders in the field and phone them back. Someone else re-enters them. Mistakes happen.
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Stock you can’t trust
Inventory counts that don’t reflect what’s actually on the shelf, and backorders caught too late to do anything about.
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Systems that don’t talk
Sales, stock, purchasing and dispatch all in different places — held together by manual data entry and good intentions.
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The full wholesale flow, connected
Tall Emu connects every step of the wholesale order process — so your team stops re-entering data and starts actually running the business.
Every step in one place. No double handling. No gaps.
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Customer
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Quote
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Sales order
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Inventory
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Purchasing
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Dispatch
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Xero / MYOB
Built for how wholesale actually works
The features wholesale distributors need — without the ones they don’t.
Customer management
Full account history, contacts, order activity and notes — all in one place per customer.
Customer-specific pricing
Set price rules per customer or group and have them applied automatically on every order.
Quoting and sales orders
Generate branded quotes, get online acceptance, and convert to sales orders without re-entering anything.
Inventory management
Real-time stock visibility across locations, with backorder management and automatic reorder triggers.
Purchase orders
Raise POs directly from stock levels or sales orders and manage supplier pricing in one place.
Pick, pack and dispatch
Barcode scanning and outbound shipments to get orders out faster with fewer errors.
Sales rep tools
Reps can look up stock, place orders and check customer history from the field — no calling back to the office.
Xero and MYOB integration
Two-way sync so invoices, payments and customer data flow automatically — no manual reconciling.
Reporting
Sales by customer, product or rep. Stock levels. Order history. Everything you need to make better decisions.
Stop paying for the mess disconnected systems create
It’s not just time. Pricing errors, stock miscounts and manual admin all have a real dollar cost.
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The waste
Duplicate data entry across systems. Pricing errors on customer orders. Orders going back and forth by email instead of being processed in one place. Time your team spends fixing mistakes that shouldn’t happen.
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The save
Less time on admin. Fewer pricing mistakes. Customer accounts that run themselves because the system enforces the rules. Your team doing the work that actually moves the business forward.
The ERP for growing businesses
If you’ve outgrown Xero and spreadsheets but don’t need the cost and complexity of a full ERP — Tall Emu is built for exactly that gap.
vs Xero / MYOB add-ons
Less time on admin. Fewer pricing mistakes. Customer accounts that run themselves because the system enforces the rules. Your team doing the work that actually moves the business forward.
vs CRM-only tools
HubSpot and Salesforce manage contacts and pipelines. They don’t touch inventory, purchasing or dispatch. Tall Emu does all of it.
vs full ERP
NetSuite and SAP are built for enterprise. Tall Emu gives growing Australian businesses the same operational control — without the cost or the six-month implementation.
What wholesale businesses say
REAL CUSTOMERS, REAL RESULTS
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"Tall Emu saved me 30–40 hours a week."
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"Tall Emu CRM has transformed how we manage our business. It's easy to use, integrates seamlessly with Xero, and saves us hours of admin work."
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"It handles everything without ever feeling complicated, which saves us a lot of time."
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"Managing orders, customers, follow-ups — it's all in the one spot and way more organised."