Quote faster. Price accurately. Never lose a sale to slow admin.
Tall Emu helps industrial suppliers manage large product catalogues, trade customer pricing, quotes, stock and repeat orders — all in one system.
Thousands of SKUs. Too much time looking things up.
Industrial suppliers deal with complexity that most software isn’t built for. Huge catalogues, trade customers on different pricing, reps quoting from memory or spreadsheets. The admin slows everything down — and pricing mistakes cost real margin.
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Quoting takes too long
Finding the right product, checking stock, applying the right customer price — it all takes too long when it’s spread across different places.
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Pricing mistakes on large catalogues
With thousands of SKUs and different pricing per customer, errors are inevitable when pricing isn’t enforced by the system.
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Reps can’t get answers fast enough
Sales reps calling back to the office to check stock or confirm pricing — slowing down the sale and frustrating the customer.
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No visibility across repeat orders
Trade customers reorder regularly but there’s no easy way to see their history, pull up previous orders or spot patterns.
From catalogue to customer, connected
Tall Emu connects your product catalogue to your trade customers, pricing rules, stock and order history — so your team can quote fast and accurately every time.
Right product. Right price. Right customer. Every time.
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Catalogue
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Trade customer
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Quote
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Sales order
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Stock
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Dispatch
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Xero / MYOB
Built for the complexity of industrial supply
The features industrial suppliers need to manage large catalogues, trade accounts and repeat orders without the admin mess.
Product catalogue management
Manage thousands of SKUs with searchable product records, descriptions, pricing and stock levels in one place.
Trade customer pricing
Set and enforce pricing rules per customer or customer group — automatically applied on every quote and order.
Fast quoting
Search the catalogue, apply the right customer pricing and generate a branded quote in minutes — not half an hour.
Sales orders
Convert accepted quotes to sales orders automatically, with stock allocation and fulfilment triggered from the same system.
Inventory management
Real-time stock levels across locations, with backorder management and reorder triggers built in.
Order history by customer
See every order a trade customer has placed — what they bought, when, at what price — without digging through spreadsheets.
Sales rep tools
Reps can search the catalogue, check stock, apply customer pricing and place orders from the field — no calling back to the office.
Purchasing
Raise purchase orders directly from stock levels or customer demand and manage supplier relationships in one place.
Reporting by customer, product and rep
See what’s selling, who’s buying, and how your reps are performing — without building it manually in Excel.
Stop losing margin to catalogue chaos
Slow quoting and pricing errors across a large catalogue have a real cost. Here’s where it adds up — and where Tall Emu helps.
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The waste
Reps spending too long looking up products and pricing. Orders going out at the wrong price because customer pricing isn’t enforced. Sales lost because the quote took too long to arrive.
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The save
Faster quotes because product and pricing are in one place. Fewer errors because the system applies the right price automatically. Reps selling instead of doing admin.
The ERP for growing businesses
If you’ve outgrown Xero and spreadsheets but don’t need the cost and complexity of a full ERP — Tall Emu is built for exactly that gap.
vs Xero / MYOB add-ons
Accounting software handles the books. Tall Emu handles the catalogue, quoting, trade pricing, stock and orders — everything that happens before the invoice.
vs CRM-only tools
CRMs manage contacts and pipelines. They don’t handle large product catalogues, trade pricing or inventory. Tall Emu does all of it.
vs full ERP
NetSuite and SAP are built for enterprise. Tall Emu gives growing Australian industrial suppliers the same operational control — without the cost or the six-month implementation.
What food and beverage businesses say
REAL CUSTOMERS, REAL RESULTS
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"Tall Emu saved me 30–40 hours a week."
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"Tall Emu CRM has transformed how we manage our business. It's easy to use, integrates seamlessly with Xero, and saves us hours of admin work."
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"It handles everything without ever feeling complicated, which saves us a lot of time."
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"Managing orders, customers, follow-ups — it's all in the one spot and way more organised."