Stop losing margin to landed cost blindness.
Tall Emu helps importers and distributors manage the full flow from supplier order through to customer fulfilment — with landed costs calculated automatically so you always know your margin.
Margin given away before you even realise it.
Importing is complex. By the time freight, duties, insurance and handling are factored in, the stock you thought was profitable often isn’t. Most importers find out too late — after they’ve already set the price.
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Landed cost blindness
You know what you paid the supplier. You don’t know the true landed cost until the invoice arrives — by which point the price is already set.
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Supplier orders in one place, customer orders in another
Purchase orders, incoming stock and customer fulfilment managed across different systems with no visibility between them.
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Backorders caught too late
Stock arrives late or short, and customer orders that depend on it are already committed. The scramble starts.
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Foreign currency guesswork
Buying in USD or EUR and selling in AUD — with exchange rate risk managed manually, if at all.
The full import and distribution flow, connected
Tall Emu connects the supplier end to the customer end — so you can see true cost, manage incoming stock and fulfil customer orders without jumping between systems.
Every step connected. True cost visible. No margin given away by accident.
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Supplier
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Purchase order
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Landed cost
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Incoming stock
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Customer order
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Fulfilment
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Xero / MYOB
Built for how importing actually works
The features importers and distributors need — from supplier management through to customer fulfilment.
Supplier management
Manage multiple suppliers, per-supplier pricing and lead times — all in one place.
Purchase orders
Raise and track POs against suppliers, with full visibility of what’s been ordered, what’s arrived and what’s outstanding.
Landed cost calculations
Add freight, duties, insurance and handling to each shipment and calculate true landed cost automatically — before you set a price.
Foreign currency
Buy in USD, EUR or any currency and convert to AUD automatically — with exchange rates applied at the time of purchase.
Inventory management
Real-time stock visibility across locations, with incoming stock tracked from PO through to warehouse receipt.
Backorder management
Keep selling even when stock is on the water. Manage backorders and fulfil automatically when stock arrives.
Sales orders and fulfilment
Connect customer orders to available and incoming stock — so fulfilment is managed in the same system as purchasing.
Warehouse management
Pick, pack and dispatch with barcode scanning and outbound shipment tracking.
Xero and MYOB integration
Two-way sync so invoices, purchase costs and payments flow through to your accounting software automatically.
Margin you stop giving away
Landed cost blindness is a silent margin killer. Here’s where it adds up — and where Tall Emu helps.
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WHERE THE MONEY GOES
The waste
Prices set before true landed cost is known. Exchange rate risk managed in spreadsheets. Backorders creating costly customer service issues. Stock received with no visibility into what it actually cost to land. -
WHERE YOU GET IT BACK
The save Landed costs calculated at the point of purchase — so every pricing decision is based on what stock actually costs. Margin protected before the price is set, not discovered missing after the sale.
The ERP for growing businesses
If you’ve outgrown Xero and spreadsheets but don’t need the cost and complexity of a full ERP — Tall Emu is built for exactly that gap.
vs Xero / MYOB add-ons
Accounting software handles the books. Tall Emu handles everything that happens before the invoice — supplier orders, landed costs, stock, fulfilment.
vs CRM-only tools
CRMs manage customer relationships. They don’t touch purchasing, landed costs or supplier management. Tall Emu does all of it.
vs full ERP
NetSuite and SAP are built for enterprise. Tall Emu gives growing Australian importers the same operational control — without the cost or the six-month implementation.
Built here, for businesses like yours
Built in Australia. Integrates natively with Xero and MYOB. Used by wholesalers, importers, distributors and manufacturers who’ve outgrown spreadsheets and need something that actually runs the business.
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Tall Emu saved me 30–40 hours a week.❞
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“It handles everything without ever feeling complicated, which saves us a lot of time.❞
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Tall Emu CRM has transformed how we manage our business. It’s easy to use, integrates seamlessly with Xero, and saves us hours of admin work.❞
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Managing orders, customers, follow-ups — it’s all in the one spot and way more organised.❞