Cin7 vs Unleashed vs Tall Emu
Business Software Comparison
Cin7 vs Unleashed vs Tall Emu: which is best for Australian product businesses?
Cin7, Unleashed and Tall Emu all help businesses manage inventory, orders and operations. But if you also need to manage customers, sales, manufacturing and fulfilment, there are important differences in how much you get in one connected system.
The short answer
Cin7 and Unleashed are primarily inventory-led platforms.
Tall Emu brings CRM, sales and operations together.
It connects leads, quotes, orders, inventory, purchasing, manufacturing, fulfilment, freight and customer management in one platform, with workflow automation, Xero and MYOB integration and Australian-based support.
For Australian manufacturers, wholesalers and distributors looking for one system to manage more of their business, Tall Emu is our pick.
At a glance
| Cin7 | Unleashed | Tall Emu | |
| CRM & sales pipeline | Not the core focus | Additional module | Built in – included |
| Quotes & sales orders | Yes | Yes | Built in – included |
| Inventory & purchasing | Yes | Yes | Built in – included |
| Manufacturing | Yes / plan dependent | Yes / module dependent | Built in – included |
| Warehouse & fulfilment | Yes / plan dependent | Yes / module dependent | Built in – included |
| Customer portal / B2B ordering | Add-on | Additional module | Built in — included |
| Freight management | Via integrations | Via integrations | Built in — free plan and paid plan |
| Workflow automation | Plan/add-on dependent | Available | Built in – included |
| Customer service management | Not the core focus | Not the core focus | Built in – included |
| Xero integration | Yes | Yes | Yes |
| MYOB integration | — | — | Yes |
| Australian-based support | Global | Global | Yes |
| One connected CRM + operations platform | — | — | ✓ Tall Emu |
Features and plans change. Confirm specific requirements with each provider.
What’s the difference?
Cin7
Cin7 is primarily an inventory and order management platform, with functionality across inventory, purchasing, warehousing, manufacturing and sales orders.
Additional capabilities such as B2B portals, advanced automation and more advanced manufacturing and warehouse functionality depend on the Cin7 product, plan or add-ons selected.
CRM and managing the complete sales process from initial enquiry aren’t at the centre of the platform.
Unleashed
Unleashed is also built around inventory management, with purchasing, sales orders, warehousing and manufacturing capabilities.
It can be extended with additional functionality including CRM, B2B ecommerce, manufacturing and warehouse management modules.
This is worth considering when comparing systems: look at what you’ll need in total, rather than comparing the core subscription alone.
Tall Emu
Tall Emu brings CRM, inventory and operations together from the outset.
A new enquiry can become a lead, opportunity and quote. The quote becomes an order, and the same information continues through inventory, purchasing or manufacturing, picking, packing and freight.
There is no need to move the customer and order through separate CRM and operational systems.
Tall Emu also includes workflow automation, customer service management and a B2B Customer Portal, while Universal Freight Hub brings freight management directly into the platform.
And it integrates with both Xero and MYOB, so your existing accounting platform can keep doing the accounting while Tall Emu manages the rest of the operation.
Why Tall Emu?
The biggest difference isn’t inventory.
All three manage inventory.
The difference is how much of your business you can connect around it.
A typical product business doesn’t simply need to know what’s in stock. It needs to manage:
Lead → Quote → Order → Stock → Purchasing / Manufacturing → Pick & Pack → Freight → Customer
When those steps sit across different systems, people re-enter information, chase updates and spend time working out what’s happening.
Tall Emu connects the whole process.
Your sales team can see what’s happening with an order. Operations can see the customer and sales information behind it. Management gets visibility across both.
And your team isn’t constantly moving information between CRM, inventory software, spreadsheets, freight platforms and your accounting system.
The verdict
Cin7 and Unleashed provide many of the inventory and operational capabilities a product business needs.
Tall Emu gives you those capabilities while also connecting the customer and sales side of the business.
That means CRM, quoting, orders, inventory, purchasing, manufacturing, fulfilment, customer service, freight and automation can all work together — with Xero or MYOB handling the accounting.
For Australian manufacturers, wholesalers and distributors looking to reduce double handling and bring more of the business into one system, Tall Emu is the most complete choice of the three.
Frequently asked questions
Is Tall Emu an alternative to Cin7 and Unleashed?
Yes. Tall Emu provides inventory, purchasing, manufacturing and order management, while also including CRM, sales management, fulfilment, automation and customer service in the same platform.
Which is best for Australian manufacturers, wholesalers and distributors?
If you want to connect customers, sales and operations rather than manage inventory separately, Tall Emu is the strongest fit of the three.
Does Tall Emu work with Xero and MYOB?
Yes. Tall Emu integrates with both Xero and MYOB, allowing your accounting software to remain your financial system while Tall Emu manages CRM and operations.
Does Tall Emu include a customer portal?
Yes. Tall Emu’s Customer Portal provides B2B ordering and customer self-service and is included at no additional subscription cost.
Does Tall Emu manage freight?
Yes. Universal Freight Hub brings freight quoting, consignment creation, labels, tracking and manifesting into Tall Emu. Every Tall Emu customer receives up to 20 consignments per month at no additional cost.
See Tall Emu in action
If you’re comparing Cin7 or Unleashed, see what it looks like when CRM, inventory and operations are connected from the first enquiry through to delivery.
Watch the prerecorded demo · Talk to a real person
How we compared: This comparison focuses on the needs of Australian product-based SMEs. Competitor information is based on publicly available product information and should be confirmed with each provider as features, plans and integrations can change.