CRM is built in, not bolted on
Cin7 Core connects to CRMs such as HubSpot through integrations. Tall Emu includes the CRM - leads, pipeline, quoting, activity and customer history run in the same system as stock and orders.
Compare
Cin7 is capable inventory software. Businesses usually start comparing alternatives when they also need a CRM and quoting in the same system, want pricing in Australian dollars, or find the platform is more than their team needs. Here is a straightforward, fact-checked comparison.
Three differences come up most often in the conversations we have with businesses evaluating both.
Cin7 Core connects to CRMs such as HubSpot through integrations. Tall Emu includes the CRM - leads, pipeline, quoting, activity and customer history run in the same system as stock and orders.
Cin7 publishes its Core plans in US dollars, in three tiers starting at US$349 per month for up to 5 users (extra users cost more). Tall Emu is priced per user, in AUD, at $95 per user per month + GST - one product, no editions. Because one is a flat team price and the other is per user, compare the total for your team size rather than the headline number.
Quote, sell, pick, pack, book freight and invoice from one record, with MYOB or Xero staying as your accounts. No copying the sale between a CRM, an inventory app and freight software.
Both products handle inventory well. The difference is what sits around it.
Inventory and order management first. Strong ecommerce, marketplace, EDI and 3PL connections - Omni in particular suits larger, integration-heavy operations, with pricing by custom quote. CRM comes from integrations (Core) or a built-in module (Omni) - see Cin7's own documentation for current CRM feature scope. Published Core pricing is tiered, in US dollars.
The full sales-to-fulfilment process in one system: CRM, quoting, sales orders, inventory, warehouse, manufacturing and freight booking, with two-way MYOB and Xero sync. One product at AUD $95 per user per month + GST, with onboarding, data migration and training done for you by an Australian team.
Cin7 pricing and feature details are from Cin7's published pricing and documentation, correct at the time of writing (August 2026) - check cin7.com/pricing and Cin7's product documentation for current figures and features. Cin7's published prices are in US dollars and their tax treatment is not stated; Tall Emu's AUD price excludes GST - compare like for like for your team size.
Cin7 is a strong fit for larger operations that live in ecommerce channels and EDI, already run a separate CRM, and have the team to manage a bigger platform.
Tall Emu fits Australian and New Zealand product businesses - wholesalers, manufacturers, distributors and equipment sellers - that want the customer, sale, stock and delivery in one system, with MYOB or Xero as the accounts. If your sales process matters as much as your stock accuracy, that is the difference that decides it.
Read the detailed Cin7 Core vs Unleashed vs Tall Emu comparison →For Australian and New Zealand product businesses using MYOB or Xero, yes. Tall Emu covers inventory, warehouse and order management like Cin7, and adds built-in CRM, quoting and freight booking in the same system. Businesses that mainly need enterprise EDI and multi-entity ecommerce may still suit Cin7 Omni.
Built in. Leads, pipeline, quoting, phone calls with AI transcription, and customer history are part of the same system as stock and orders - there is no separate CRM subscription to buy or connect.
Yes. Tall Emu's onboarding is done-for-you and includes data migration and training - customers, products, stock and open transactions are set up with you, not left to a PDF guide.
Tall Emu is AUD $95 per user per month + GST, plus a one-off $3,500 onboarding fee that covers data migration and training, with every capability included. Cin7 publishes Core tiers from US$349 per month, and Omni by custom quote. Which is cheaper depends on your user count - for typical 2-10 user Australian teams, compare the annual totals side by side on a demo.
Reviewed against vendor-published sources and Australian Consumer Law requirements, August 2026, under Tall Emu's editorial standards. Reviewed by Mike Nash.
Bring your Cin7 questions. We will show you how the same process runs in one system - and tell you plainly if we are not the right fit.
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