Warehouse technology
Choose a label printer based on volume and how long the label must last.
Freight labels and permanent warehouse labels have different needs.
Ordinary A4 printer
- Uses equipment the business may already own
- Suitable for low shipment volume
- Can print freight labels on paper or adhesive sheets
- May require cutting, folding or using part of a label sheet
- Becomes slow and wasteful as volume grows
Direct thermal printer

Direct thermal printers use heat-sensitive labels and don’t require ink, toner or a ribbon.
- Fast and simple for freight labels
- Low consumable complexity
- Well suited to labels with a short useful life
- Labels may fade with heat, sunlight, age or chemicals
- Often the best fit for normal shipping labels
Thermal transfer printer
Thermal transfer printers use a ribbon to create a more durable image.
- Better for long-life product, shelf, serial and asset labels
- Supports a wider range of label materials
- Useful where labels face moisture, heat, sunlight or abrasion
- Requires the right ribbon and label combination
- More consumables to manage
Desktop or industrial printer
- Desktop printers suit lower to moderate volume
- Industrial printers suit longer runs and demanding environments
- Print width, resolution, speed, connectivity and label roll capacity all matter
- Do not buy an industrial printer for a few labels a day
Use direct thermal for freight, and durable printing where the label must last
Tall Emu can generate the information. The printer should match the label's job.
See how Tall Emu could work in your business.
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