The stock item
225/65R17
This is the physical tyre you buy, count, store, pick and ship.
Virtual products and compatibility
Sell what the customer understands. Ship the right stock item.
Use customer-friendly products as a compatibility guide while stock, purchasing and fulfilment stay linked to the real item.
Turn product compatibility into something the whole team can use
Your customer may know their vehicle, machine or application. They may not know the exact part number, size or stock code they need.
Virtual Products let you sell using the name the customer understands, then link that sale to the correct physical product underneath.
One tyre. More than one customer-friendly product.
What the customer asks for
- Tyre for Mazda CX-5 Maxx
- Tyre for Toyota RAV4 GX
Both Virtual Products can point to the same 225/65R17 stock item.
The quote uses the vehicle description the customer understands. The warehouse sees the correct tyre to pick. Stock is still held once, against the real physical item.
A built-in compatibility guide
This works like a product compatibility matrix inside the sales process. Salespeople search by the customer’s vehicle, model, machine or use. Tall Emu gives them the correct item to sell and ship.
Less product training
New team members don’t need to memorise every model-to-part match before they can quote correctly.
No Excel lookup
Keep compatibility with the product, rather than in a spreadsheet, printed list or one experienced salesperson’s head.
Fewer wrong items
The customer-friendly product points to the real stock item, so the quote and pick list stay connected.
One true stock quantity
Several customer-facing products can use the same physical item without creating fake or duplicated stock.
Useful for more than tyres
- Replacement parts matched to machine or equipment models
- Filters, belts, batteries and consumables sold by application
- Accessories that fit several products
- One component sold under different industry names
- Products shown differently across customer groups, catalogues or markets
Keep the sales language and stock language connected
The salesperson sells what the customer recognises. Tall Emu keeps pricing, sales history, stock, purchasing and fulfilment linked to the correct item underneath.
Make the right product easy to find and hard to get wrong.
Build product knowledge into Tall Emu, quote in the customer’s language and ship the stock item your team actually holds.
Prefer to talk? Call 02 9299 9959 or talk to a real person.