Fulfilment models
Combine your warehouse, 3PLs and suppliers while keeping one stock and order record.
Use each fulfilment method where it makes sense. Tall Emu keeps the order and stock connected.
Many businesses use more than one fulfilment method
A business might keep fast-moving products in its own warehouse, use a 3PL for another region, dropship specialist products and use overflow storage during peak periods.
The challenge isn’t choosing one perfect model. It is keeping the different models visible and coordinated.
Common hybrid models
- Own warehouse plus a 3PL in another region
- Own stock plus supplier dropshipping
- Retail orders through a 3PL and wholesale orders from an internal warehouse
- Core stock held locally with overflow stock offsite
- Australia and New Zealand stock held in separate facilities
- Different fulfilment models by product range or customer type
What to plan for with hybrid fulfilment
- Which location should fulfil each order
- How available stock is calculated
- How split shipments are presented to the customer
- How replenishment works between locations
- How returns are routed
- How freight, tracking and costs are captured
Keep one order and stock record
- One customer and product record
- See stock across warehouses, 3PLs and suppliers
- Order routing based on business rules
- Connected purchasing and replenishment
- Shipment and tracking information against the order
- A consistent view for sales and customer service
Use the fulfilment method that fits each order
Tall Emu helps keep the mixed operation manageable.
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