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For wholesalers, distributors and manufacturers

B2B Customer Portal Software That Makes Ordering Easier

Give your wholesale customers a branded portal to place repeat orders, see their pricing and check stock. Orders flow into Tall Emu, reducing manual entry and routine enquiries for your team.

From $100 per month, billed annually. See portal pricing.

Your branding, product categories and customer orders in one portal.

Loved by Australian and New Zealand customers

  • The SaaS Awards winner 2025
  • The Cloud Awards winner 2023-24
  • Google Reviews
  • Capterra
  • GetApp

Less order entry. More time for your customers.

Spend Less Time Processing Orders

Customers place repeat orders directly into Tall Emu, reducing manual entry and repetitive administration.

Give Every Customer Their Own Pricing

Customers see their assigned pricing and relevant stock information when ordering, according to your portal settings.

Reduce Calls and Account Enquiries

Let customers check order, invoice and shipment information themselves, with access configured for your business.

Six-minute product demonstration

See How the Tall Emu Customer Portal Works

See customers browse products, place repeat orders, check stock and manage their account through a branded B2B ordering portal.

The updated portal is being introduced through a staged rollout. Our team can confirm availability and the demonstrated options for your business.

A customer's experience with the B2B portal

Make repeat ordering easier

Regular customers shouldn't have to rebuild the same order or email a product list for your team to type in. Quick Order accepts pasted product codes, while saved lists let customers add their usual products to the cart.

Recently ordered products and quick reordering from previous orders make repeat purchases easier. Saved lists can also become scheduled orders. Ask our team how the demonstrated ordering options fit your business and rollout availability.

Recently ordered products keep regular purchases close at hand, alongside open orders.

Show customers the right products and prices

Choose a theme and apply your colours and logo. Customers can browse categories, switch between list and card views, and filter by purchase or quote history, stock availability and relevant product properties.

Prices follow the customer's assigned price level in Tall Emu when price display is enabled. Stock settings control whether customers see quantities or an in-stock indication, with incoming stock optional.

Access and visibility depend on configuration. You can hide products from the portal; ask our team to confirm any catalogue restrictions you need for individual customers.

Products, pricing and stock appear together, with filters that help customers find what they need.

Reduce delivery enquiries

Give customers a way to check progress before they call. Order history shows status and provides downloadable documents, with a quick reorder option for the next purchase.

Order details show backordered and shipped quantities. Where freight tracking is available, customers can follow consignments using the carrier's tracking link. Tracking detail depends on the carrier and the information available.

Customers can check order status, download a PDF and reorder from their history.

Give customers a simpler way to order

Without a B2B Customer Portal

  • Orders arrive by phone or email.
  • Staff enter repeat orders manually.
  • Customers contact staff about stock.
  • Customers request pricing information.
  • Staff answer routine order enquiries.

With Tall Emu

  • Customers place orders online.
  • Orders are captured directly in Tall Emu.
  • Customers view relevant stock information.
  • Customers see their assigned pricing.
  • Customers check order information themselves.

Still Processing Customer Orders by Email or Phone?

See how Tall Emu could give your regular customers a faster way to order while reducing repetitive administration for your team.

Let customers manage their account

Reduce requests to resend invoices or check a balance. Customers can view invoices, outstanding balances, payments, payment history, credit notes and account documents, and make payments online.

The demo also shows secure payment card management through Stripe and requests to update account addresses. Online payment options depend on your setup; payment processing is separate from the portal fee.

More Than an Online Ordering Portal

The Customer Portal connects customer ordering with Tall Emu business management software. Your team can manage inventory, fulfilment and customer accounts around the same order.

  1. Your customer places an order. The portal uses the customer and product information held in Tall Emu.
  2. A Sales Order is created in Tall Emu. Your team handles stock, credit checks, fulfilment, freight and invoicing through your normal sales order workflow.
  3. Your accounting stays connected. Supported financial records connect with MYOB or Xero, while Tall Emu manages the operational work.

Your team can manage inventory around the same order, without re-entering a customer's emailed product list. Quotes and Sales Orders are managed in Tall Emu; they do not have an ongoing sync into MYOB or Xero.

Connect ordering with purchasing and fulfilment where your workflow requires them. See the BluSky Products Group customer story for an example of Tall Emu in use.

Support customers after the sale

Where configured and available, customers can raise and follow support requests, view jobs and equipment, check service history and schedules, book servicing, report faults and order parts. Returns and warranty claims create requests for your team to manage, rather than automatic approvals.

Simple, Transparent Customer Portal Pricing

Add the B2B Customer Portal to your Tall Emu subscription. These portal charges are separate from the Tall Emu software subscription. View Tall Emu software pricing.

Your portal questions, answered

What is a B2B Customer Portal?

A B2B Customer Portal gives your account customers an online place to order products and check relevant account information. Tall Emu connects those orders with your sales, stock and fulfilment workflows.

Can customers check stock availability?

Yes, when stock display is enabled. Your settings control whether customers see quantities or an in-stock indication, and whether incoming stock is shown.

What does the B2B Customer Portal cost?

The portal costs $100 per month when billed annually ($1,200 per year), or $135 per month when paying monthly. Prices are in AUD and exclude GST. It is an addition to your Tall Emu subscription.

Can customers see their own pricing?

Yes. Prices follow the price level assigned to the customer in Tall Emu when price display is enabled. Product and stock visibility depend on your portal configuration. Ask our team about any catalogue restrictions you need for individual customers.

Can customers repeat or schedule orders?

The updated demo shows Quick Order using pasted product codes, saved lists, recently ordered products and quick reordering from order history. Saved lists can become scheduled orders. Contact our team to discuss configuration and availability for your business during the staged rollout.

Can customers track deliveries?

Customers can view order status, backordered and shipped quantities, and download documents. Where tracking is available, they can follow consignments through the carrier's tracking link. The information shown depends on the carrier and your shipment records.

Can customers view and pay invoices?

Yes, where configured and available. Customers can see invoices, balances, payments, credit notes and payment history, and pay online. The demo also shows secure card management through Stripe. Payment processing is separate from the portal fee.

How does the portal work with MYOB and Xero?

Portal orders create Sales Orders in Tall Emu for your team to manage through stock, credit checks, fulfilment, freight and invoicing. Supported financial records connect with MYOB or Xero. Quotes and Sales Orders do not have an ongoing sync into your accounting software.

Can the portal use our branding?

Yes. Choose from the available themes and apply your business colours and logo. Our team can discuss the supported branding options with you.

Can existing Tall Emu customers add the portal?

Contact our team to discuss adding the portal to your subscription. We can confirm availability, configuration and pricing arrangements for your business.

How do we get the portal set up?

Contact our team to discuss your customers, ordering process, pricing and access requirements. The updated portal is being introduced through a staged rollout, so our team will confirm availability and the setup appropriate for your business.

Ready to Make B2B Ordering Easier?

See how Tall Emu can help your customers order online while keeping your sales, inventory and order management connected.

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Expanded portal view