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Why don’t traditional CRMs work for distributors?

by Mike Nash

Traditional CRMs often fall short in meeting the specific requirements of distributors for several reasons. Most notably, they often rely heavily on manual data entry, which is both time consuming and prone to errors, especially considering the high volume of product data and sales transactions typical in distribution. Traditional CRMs are also not usually tailored to handle the complex workflows and structures specific to distribution businesses, which may lead to inefficiencies in managing orders, inventory and customer relationships. They often tend to lack robust mobile capabilities, making it challenging for outside sales reps to access important information while on the go.

That’s why Tall Emu has developed specialised capabilities, workflows and structures designed to complement the specific needs of distributors, offering streamlined processes, comprehensive data management and a seamless mobile experience for sales teams. All of these distribution software features work together to empower distributors to enhance customer relationships and drive business growth.