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Customer story · Catering

Fabulous Catering: 60-70 enquiries a day, quoted without the admin.

Adam at Fabulous Catering talks about the lead management problem a busy catering business has - a steady stream of web and phone enquiries that each need a quote - and how Tall Emu turned that into a process the team could keep up with.

Adam from Fabulous Catering talking about Tall Emu - play video

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The problem: too many good leads, not enough hours

Catering is a quoting business. A wedding, a corporate lunch, a school function - each enquiry needs a price, and it needs it quickly, because the customer is usually asking more than one caterer. Fabulous Catering was receiving 60 to 70 enquiries a day. Every one had to be captured, priced and answered, and at that volume the admin around the quote - not the quote itself - is what eats the day.

How Tall Emu handles it

Enquiries land as leads

Website and phone enquiries arrive in Tall Emu as leads with the source and the customer's details captured once - nothing retyped from an inbox. How lead capture works →

Quote from the lead

The quote starts from the enquiry, with the customer, products and prices in place, so a price goes back while the customer is still deciding. Fast quotes →

Follow-up that runs itself

Every lead carries an owner and a next date, so the team works from a list instead of memory. Lead follow-up →

The result

Sixty to seventy daily leads turned into quotes quickly, with the efficiency gains and the hours saved that come from not handling each enquiry twice. Adam tells the story in his own words in the video above.

More customer stories → · Who Tall Emu is for →

Quoting a lot of enquiries every day?

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