Skip to Content
Get your first FIVE users FREE! Offer ends 30 May, T&Cs apply. See offer details
Call sales today AU: 02 9299 9959 NZ: +61 2 9299 9959
Tall Emu CRM
Tall Emu CRM
Call sales today AU: 02 9299 9959 NZ: +61 2 9299 9959
  • Home
  • Blog
  • What is a CRM in distribution?

What is a CRM in distribution?

by admin

A CRM (Customer Relationship Management) system in distribution refers to software designed specifically to manage relationships and interactions with customers within the distribution industry. A distribution CRM is tailored to the unique needs and challenges faced by companies involved in supplying  goods. Organisations who can benefit from a CRM include  wholesalers, distributors and manufacturers.

 

A CRM in distribution management will typically include the following capabilities:

  • Centralised Customer Database: This includes contact details, purchase history, order preferences, communication history and any other relevant customer data.
  • Order Management: A distribution CRM should enable users to track orders, manage inventory levels, process returns and handle other aspects of the order fulfilment process efficiently.
  • Sales and Pipeline Management: CRM systems for distribution provide tools for tracking leads, opportunities and deals through various stages of the sales cycle.
  • Customer Service and Support: A distribution CRM helps customer service teams provide timely and personalised customer support by enabling them to log customer enquiries, track support tickets and resolve issues promptly.
  • Marketing Automation: Many distribution ERP software and CRM solutions, including Tall Emu, offer marketing automation capabilities like email marketing, lead nurturing campaigns and segmentation tools to target specific customer segments with relevant content.
  • Analytics and Reporting: A CRM for distribution companies provides valuable insights through analytics and reporting features, allowing users to generate reports on sales performance, customer behaviour, inventory levels and other key metrics.
  • Integration with Other Systems: Distribution CRMs often integrate with other business systems such as accounting software, ecommerce platforms and logistics systems to ensure smooth data flow across different departments and processes.
Back to top