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Why Some Customers Leave Tall Emu CRM… and Why So Many Return

by Rachel Pirie

Boomerang Customers – Why So Many Return to Tall Emu CRM

Every so often, a familiar name reappears in our inbox.

They used Tall Emu CRM. They liked the system. But something didn’t work the way they expected, or they assumed another CRM or ERP platform would offer more. Maybe a consultant pushed them toward an all-in-one system. Maybe a bigger brand looked tempting. Maybe they didn’t realise how much Tall Emu can customise.

And then… they return.

These returning customers remind us exactly why Tall Emu CRM is built for Australian small-medium sized businesses that need connected workflows, reliable inventory management, real manufacturing tools and proper accounting integrations with MYOB and Xero.

Why customers leave Tall Emu CRM

It’s usually a combination of:

  • Something in Tall Emu didn’t work the way they expected
  • They didn’t realise Tall Emu could be customised to suit their workflow
  • They believed a bigger, more enterprise-style system would give them more features
  • They were tempted by a platform that included its own accounting instead of integrating with MYOB or Xero
  • They assumed a large international ERP would be a safer or more scalable choice

Once they switch, the limitations become clearer.

Why customers return to Tall Emu CRM

1. Tall Emu CRM is genuinely connected

Competitors often rely on separate modules for CRM, inventory, purchasing and manufacturing.

Tall Emu CRM connects everything in one system, without juggling add-ons or multiple logins.

2. Our Bills of Materials (BOM) reflect real manufacturing

A major reason customers come back is bill of materials limitations in other platforms: “They couldn’t split rolls, break down raw materials, or handle variations properly.”

Tall Emu supports practical, real-world Australian manufacturing workflows.

3. They prefer real MYOB and Xero integrations

Many all-in-one platforms push their own accounting.

Small-medium sized businesses typically prefer MYOB or Xero — and Tall Emu integrates cleanly with both rather than replacing them.

4. Competing systems become too expensive

We hear it constantly: “Once we added modules and users, the cost blew out.”

Tall Emu CRM remains cost-effective, without selling core features (or any features!) as add-ons.

5. Competitors don’t offer customisation

Some platforms simply say “no” to tailored workflows.

Tall Emu offers custom development through our local team, helping the system fit the business — not the other way around.

6. The alternative system was too complicated

Teams often tell us: “Too many menus. Too many modules. Too much training required.”

Tall Emu gives you capability without enterprise-level complexity, making it easier for staff to adopt.

7. Tall Emu simply fits small-medium sized businesses better

When returning customers speak to us, they often say: “We didn’t need a full ERP. We needed something connected, flexible and built for businesses like ours.”

And that’s exactly the space Tall Emu is designed for.

Why returning customers matter

We know business decisions are complex and growing businesses need to evolve – which might mean we go separate ways.

But when customers come back (and many do), it reinforces one core truth:

Bigger isn’t always better.
Connected is better.
And Tall Emu was built for exactly that.

Learn more about Tall Emu – watch an on-demand demo

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