What is a wholesale CRM?

A wholesale CRM (Customer Relationship Management) is a specialised software tool tailored for businesses operating in the wholesale sector. Unlike traditional CRM systems that focus on direct consumer interactions, CRM software for wholesale distributors concentrates on managing and strengthening relationships with business clients. This involves sophisticated account management capabilities to handle large business accounts, monitor contacts within each client organisation and understand their specific needs and buying patterns.

Wholesale CRM software also includes advanced order management features, essential for processing, tracking, and maintaining a history of large-scale transactions. Software for wholesale businesses often integrate various sales channels and provide detailed analytics to help wholesalers make informed decisions, ultimately aimed at improving efficiency, customer satisfaction, and sales performance in a B2B context.