Wrapping Up the Business Show Australia 2025

Hundreds of Aussie Businesses Looking for a Better Way

We spent two jam-packed days at Business Show Australia (5–6 November, ICC Sydney), chatting with hundreds of business owners, managers and operators from every industry you can imagine.

And honestly? Most of them had one thing in common — they’re fed up with chaos.

What We Kept Hearing

It didn’t matter whether they were wholesalers, manufacturers, service businesses or online retailers – the stories sounded familiar:

• “We don’t have a CRM – everything’s just in my head.”
• “We’re using Xero and a few spreadsheets, and it’s getting out of control.”
• “We’ve got a US-based CRM but it’s costing $97 USD per user — and we get billed extra for every email and SMS.”
• “We’re using three or four systems that don’t talk to each other.”
• “We can’t keep up with quoting, stock and customer follow-ups.”

By day two, it was clear — there are a lot of Aussie businesses who don’t realise that there’s a local CRM that actually handles all this.

Real Stories from the Stand

One business owner told us they’re running Xero, Datapel, a quoting app, and a sea of spreadsheets. To make it all work, they’ve hired overseas help to combine the data overnight so it’s ready for the next day’s trading. When we explained that Tall Emu can do all of that automatically – in one place – and in real time, they looked both shocked and relieved.

Another company has been searching for software to help them trade with overseas suppliers and manage complex import workflows. Everything they’d found was either too limited or would require a custom-built system costing hundreds of thousands of dollars. When they discovered Tall Emu CRM could handle just about all of what they need out of the box, and that the rest could be customised easily within the system, they were ecstatic.

And they weren’t the only ones. We met manufacturers still relying on manual production sheets, wholesalers juggling WooCommerce orders by hand, and service businesses chasing quotes that fall through the cracks.

Why Businesses Are Turning to Tall Emu

If you’re using Xero or MYOB, and you’re tired of spreadsheets, double-handling and “system spaghetti,” Tall Emu might be exactly what you’ve been looking for.

With Tall Emu, you can:

• Connect your sales, inventory, jobs, quotes and customers in one system
• Get real-time updates from warehouse to invoice
• Automate tasks and follow-ups so nothing slips through the cracks
• Log and transcribe phone calls automatically (with AI that summarises key details)
• Keep your whole team on the same page – without extra per-feature fees
• Get local Australian support from people who understand your business

Let’s Keep the Chat Going

We’re busy catching up with everyone we met at the show, but if we didn’t get a chance to talk — we’d love to.

👉 Book a live demo with our CRM Consultant, or
👉 Watch a demo on demand to see Tall Emu CRM in action.