CRM For Small Business – Why Tall Emu Leads The Way

Choosing a CRM for your small business is not a decision you want to take lightly! With plenty of different options out there, how do you choose the right CRM for your business needs? Deciding on the best CRM for your small business starts with understanding what CRM can do for you and why you need it, then we’ll delve into the key features and benefits of Tall Emu’s CRM software.

 

What Does A CRM Do For A Business?

CRM (Customer Relationship Management) software should be at the top of the ‘must-have’ list for businesses wanting a better way to manage relationships with their existing customers, plus opening the door for future customers. So, how does CRM do this exactly?

While there are different types of CRM software, the most well known in the industry combine detailed customer information, sales interactions (tracking customer preferences and history), and marketing tools all in the one central platform. A CRM for small business then allows you to streamline, manage, and enhance all your business sales and marketing activities.

 

CRM integration means your business will be able to…

• Improve your overall customer service by offering more personalised and effective communication.
• Support sales automation by managing leads, tracking sales, and forecasting sales performance.
• Provide your sales and marketing teams with valuable insights from data analysis and reporting features.

 

Do I Need A CRM For My Business?

If you want to drive your business forward by improving customer satisfaction, increasing sales productivity, and boosting operational efficiency – then you definitely need CRM!

The best CRM for small business provides:

• Enhanced Data Management: By centralising all customer data, CRM software ensures that information is easily accessible and organised.
  Benefit: All team members have access to the same up-to-date information, facilitating better collaboration and decision-making.

• Increased Sales Efficiency: CRM tools automate many aspects of the sales process, from lead management to follow-ups and pipeline tracking.
  Benefit: Automation saves time, allows sales teams to focus on closing deals, and ensures no opportunities are missed.

• Advanced Analytics and Reporting: CRM software provides powerful analytics and reporting capabilities, allowing businesses to track key performance indicators, monitor sales trends, and gain insights into customer behaviour.
  Benefit: These insights help in making informed strategic decisions and identifying areas for improvement.

• Improved Customer Service: Customer service teams have quick access to comprehensive customer profiles, enabling them to respond to inquiries more effectively and resolve issues promptly.
  Benefit: Higher customer satisfaction and a better overall customer experience.

• Enhanced Marketing Campaigns: Enables targeted marketing based on criteria such as buying behaviour and demographics.
  Benefit: The outcome of marketing efforts will become more effective, improving the return on investment.

• Streamlined Workflow and Processes: CRM can automate routine tasks such as data entry, follow-up emails, and appointment scheduling.
  Benefit: This streamlining reduces administrative workload, minimises human error, and allows employees to focus on more strategic activities that add value to the business.

 

How To Choose The Right CRM For Your Business

Ultimately, here’s what you need to think about when you want to choose the right CRM for your business:

• Identify Your Business Needs: Assess your specific requirements, such as sales automation, customer service management, marketing integration, and reporting needs. Understanding your priorities will help you select a CRM software that aligns with your goals.
• Consider The User Experience: Choose a CRM software that is intuitive and easy to use for your team. This will ensure quicker adoption and reduce the need for extensive training.
• Evaluate Customisation Options: Look for a customisable CRM software that is flexible and allows you to tailor the system to your unique processes and workflows.
• Check Integration Capabilities: Ensure the CRM software can seamlessly integrate with your existing software and tools, such as accounting systems, email marketing platforms, and e-commerce solutions. 
  
• Scalability: Select CRM for a small business that can scale with your business as it grows. 
• Assess Pricing Models: Choose a CRM software that fits within your budget while offering all the important features you need. Compare pricing plans and remember that you’ll need to consider the total cost of ownership, including subscription fees, implementation costs, and potential add-ons.
• Review Support and Training: Comprehensive training and reliable customer support will help you maximise the CRM software’s potential and address any issues promptly.
• Read Reviews and Testimonials: Research customer reviews and testimonials.
• Consider Security Features: Verify that the CRM software has strong security measures to protect your customer’s data (data encryption, user authentication, and regular backups).
• Test with a Free Trial or Demo: Take advantage of a CRM free trial or demo to help you determine if the CRM software meets your business needs and fits well with your team’s workflow.

 

Why Tall Emu Is The Best CRM for Your Small Business in Australia and New Zealand

As you can see, there’s plenty of considerations you need to think about before choosing a CRM software.

At Tall Emu, we believe that if you’re going to talk the talk, you’ve got to walk the walk. So, here’s what Tall Emu CRM offers businesses just like yours:

Sales Pipeline Management

The automated admin and processes make light work of tracking and nurturing leads for easy sale conversions and exceptional customer service.  

Centralised Data

Tall Emu CRM means all departments and teams can save time and work collaboratively with the most up to date customer information at their fingertips.

Sophisticated Sales and Marketing Tools

You can communicate with customers via a range of sales and marketing platforms, capture leads from webforms and social media, and send targeted marketing communications through integrated email and SMS marketing apps.

Easy Online Selling

Tall Emu CRM connects to the most popular online shopping carts. You can set up your store in minutes with product and pricing information, plus give quotes and take payments online – no hassle whatsoever!

Syncing with MYOB and Xero

Seamless syncing means you can centralise your whole business, so you’ll always be up to date with your accounting and sales!

Powerful CRM Integrations

You can seamlessly integrate Tall Emu with a number of tools and platforms that we know you’re already using! CRM integration saves you from switching between platforms, and reduces manual data entry.

Inventory Management

Integrated quoting and stock management capabilities means you can generate accurate quotes quickly, manage inventory levels in real-time, and track manufacturing.

Pick, Pack, and Ship

Manage and track sales, operations, manufacturing, and shipping – on the go and centralised in one location.

Scalability

Tall Emu CRM software supports your growth so you can scale smarter.

Local Support

All data is stored in Australia (and under our regulations), plus our support is 100% Aussie and Kiwi  based! Our friendly sales and support teams can help you with any of your business needs – large or small!

 

Tall Emu – Best CRM For Small Business

Integrating CRM software that’s both powerful and versatile into your business operations will not only optimise your data management and customer interactions, it will do wonders for your overall business performance.

Tall Emu stands out as a comprehensive CRM tool that can connect all areas of your business! Tall Emu also knows that value is important, so we’ve kept our costs extremely competitive, and no other CRM in the Australian market offers so many features at this price! So, what are you waiting for,  join the many other businesses who are running their businesses the smarter and more successful way!

Start your 14 day FREE trial of Tall Emu CRM today, and see why Tall Emu is the best CRM for small business in Australia and New Zealand.