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Rachel Pirie

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Wrapping Up the Business Show Australia 2025

Rachel Pirie | November 10, 2025

Hundreds of Aussie Businesses Looking for a Better Way We spent two jam-packed days at Business Show Australia (5–6 November, ICC Sydney), chatting with hundreds of business owners, managers and operators from every industry you can imagine. And honestly? Most of them had one thing in common — they’re fed up with chaos. What We […]

Frankenstein tech stack
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Stop Stitching It Together: How Tall Emu Fixes the Frankenstein Tech Stack

Rachel Pirie | October 30, 2025

We know that most businesses don’t plan to end up with a mess of systems. It just happens over time. You start with accounting software. Then you add an online store. Someone brings in a quoting tool, and before long you’ve got spreadsheets, plug-ins, and apps that all claim to make life easier – but […]

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Why Onboarding Matters More Than You Think: Getting Started with Tall Emu CRM

Rachel Pirie | October 22, 2025

Implementing a new CRM is exciting – but without the right onboarding, it can turn messy fast. Tall Emu CRM onboarding helps Australian businesses set up their system properly from day one. Our expert team handles setup and training so you can hit the ground running. Learn why proper CRM onboarding is key to a […]

Tall Emu News

Tall Emu Accelerates Growth with MaxoTel Partnership

Rachel Pirie | September 8, 2025

Tall Emu Accelerates Growth with MaxoTel Partnership Tall Emu has secured a strategic partnership with MaxoTel, one of Australia’s leading VoIP providers with more than 50,000 business users nationwide. This partnership integrates MaxoTel’s phone systems with Tall Emu CRM, delivering advanced call tracking, AI-driven transcription, call pop-ups, and automated task creation. For SMEs, it means […]

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Tall Emu Launches Investor EOI on Birchal

Rachel Pirie | August 28, 2025

Award winning Aussie CRM raising funds to deliver new features for SMEs Tall Emu, the Australian-owned CRM platform built specifically for small and medium-sized businesses, has officially launched its Expression of Interest (EOI) campaign on leading equity crowdfunding platform Birchal. This campaign gives everyday investors the opportunity to become shareholders in Tall Emu and support […]

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Tall Emu Wins Best SaaS Product for ERP

Rachel Pirie | August 12, 2025

We Just Won Best SaaS Product for ERP – And It Means a Lot We’re excited to share that Tall Emu has won Best SaaS Product for ERP at the 2025 SaaS Awards. Out of hundreds of entries from around the world, including the US, UK, Europe, the Middle East, and APAC, the judges picked […]

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Has it Been a Year Already? What’s New at Tall Emu in 2025

Rachel Pirie | August 4, 2025

A Year Since Taking Back Tall Emu from MYOB On 16th September last year, I took ownership of Tall Emu back from MYOB. One of our clients said I was a “madman” for doing so – sometimes I think he was right! Nevertheless, the last almost-year has been great, it’s been wonderful getting back in […]

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Why Family Businesses Are Choosing CRM Over ERP

Rachel Pirie | July 9, 2025

Outgrowing MYOB or Xero? Why Family Businesses Are Choosing CRM Over ERP Family businesses are the engine room of the Australian economy. They’re loyal, practical, and deeply invested in what they do – often across multiple generations. But as they grow, many are discovering that the tools they started with can’t keep up. That’s the […]

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MYOB Not Cutting It? Here’s the Fix.

Rachel Pirie | July 3, 2025

Sick of the gaps, double handling and manual chaos? Tall Emu plugs the holes MYOB can’t. MYOB Business (Lite, Pro or AccountRight) is great at what it’s built for – accounting. It pays staff, files BAS, tracks expenses and sends invoices. All good. But try to run your whole business through it and the cracks […]

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10 Ways to Get More Out of Your Tall Emu CRM

Rachel Pirie | June 26, 2025

10 Ways to Get More Out of Your Tall Emu CRM Tall Emu CRM is designed to help Aussie businesses reduce admin, boost sales, and get better visibility across the board. But the businesses who get the most out of it are the ones who take full advantage of what’s on offer. Whether you’re just […]

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Your Sales Pipeline Is a Mess (And It’s Not Your Fault)

Rachel Pirie | May 22, 2025

Your Sales Pipeline Is a Mess (And It’s Not Your Fault) Let’s be blunt: if your sales pipeline is a mess, you’re not the problem – your tools are. You’re probably drowning in follow-ups, leads slipping through the cracks, and trying to remember who you were meant to call last Thursday. Meanwhile, your “CRM” is […]

CRM system dashboard for MYOB and Xero integration
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Why Xero and MYOB Alone Aren’t Enough to Run Your Business

Rachel Pirie | May 1, 2025

Why Xero and MYOB Alone Aren’t Enough to Run Your Business Xero and MYOB are powerful tools – especially when it comes to accounting. They simplify bookkeeping, automate invoicing, and help business owners stay compliant and tax-ready. But if you’re using either platform and still relying on spreadsheets or juggling multiple systems to manage sales, […]

CRM system dashboard for MYOB and Xero integration
Blog

Build Your Own ERP or CRM vs Buy an Established System?

Rachel Pirie | April 9, 2025

Build or Buy? Developing Your Own CRM vs. Subscribing to an Established System like Tall Emu When it comes to managing customer relationships, streamlining operations, and driving sales, a CRM (Customer Relationship Management) system is no longer optional — it’s essential. Especially for businesses in complex sectors like manufacturing, distribution, and wholesale, the right CRM […]

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AI-Driven Call Tracking and CTI: Stop Wasting Time on Manual Data Entry

Rachel Pirie | April 4, 2025

AI-Driven Call Tracking and CTI: Stop Wasting Time on Manual Data Entry If there’s one thing employees hate, it’s manually updating a CRM. No one wants to waste time typing up call notes when they could be fulfilling orders, managing stock, or serving customers. That’s where AI-driven call answering and Computer Telephony Integration (CTI) come […]

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When an ERP Feels Like Cracking a Nut with a Sledgehammer

Rachel Pirie | December 3, 2024

When an ERP Feels Like Cracking a Nut with a Sledgehammer Your business is growing, and suddenly everything feels more complicated. Orders, inventory, customers—it’s all piling up. Someone (probably your accountant) suggests upgrading your accounting software, or even worse, going all-in on an ERP system. But before you dive headfirst into a pricey and complex […]

Tall Emu News

Q&A with Mike Nash, Owner of Tall Emu

Rachel Pirie | November 20, 2024

Q&A with Mike Nash, Owner of Tall Emu CRM 20th November 2024 In this article Mike Nash, owner of Tall Emu CRM, chats about how Tall Emu is making life easier for small and medium businesses. Mike talks about how the company’s evolved over the years, why keeping things simple is key, and how they’re […]

Tall Emu News

Turning customer feedback into our action list

Rachel Pirie | September 27, 2024

Turning customer feedback into our action list 27th September 2024: We’re now in the second week since our transition away from MYOB, and you can continue to follow our progress on my LinkedIn and our blog. I’ve received an overwhelming response from many of you, and I’m working hard with the team to get back […]

Tall Emu News

Tall Emu Update : Day 2 of Reacquisition

Rachel Pirie | September 18, 2024

A Tall Emu Update : On Day 2 18th September 2024: First of all – thanks for all the messages of support.  It’s good to be back on deck and talking with customers again.  A tech migration wouldn’t be a tech migration without issues – the most serious of them was that my email address […]

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