Tall Emu CRM Success Case Study: BluSky Products Group

BluSky Products: CRM Case Study

Who are BluSky

BluSky Products distributes high-quality marine and external products for flooring, lining, and upholstery applications. Their range includes tufted and nonwoven carpet, synthetic teak and waterproof timber planking, upholstery vinyl and fabrics, and PVC matting for the marine, motor home, caravan, automotive, transport, furniture, exhibition and display industries Australia wide.

Why BluSky Needed Tall Emu’s CRM?

To help BluSky’s overall business operations, Wayne was looking for an operating system that could replace traditional spreadsheets and other manual processes; and to improve other crucial aspects of the business, such as communication between internal teams and customer service.

BluSky’s Paint Points

• A Lack of Customer Buying History
  Unfortunately, much of the data that BluSky had on their customers was either incomplete or inaccessible. This was due to their legacy data being hidden within closed accounting files going back 10 years.

• Manual and Slow Processes
  BluSky utilised manual processes across several key areas, which only impeded their business operations. For example, because BluSky staff relied heavily on Excel spreadsheets to physically check stock and call freight providers for pricing and consigning, everytime they needed to quote on the delivery cost of an order or to check if certain stock was available, it took a considerable amount of time and effort to obtain. 

• Heavily Reliance on Excel Spreadsheet
  BluSky used a shared Excel spreadsheet which included all the prices of past jobs they had done. These prices weren’t up to date, and often the “from and to” weren’t journeys they had quoted on before.
  This would also mean their staff had to ask the warehouse team to get a quote from freight providers in order to pass the final price to the customer. It also depended on if staff were able to find a team member who could provide the price quickly.

• Inadequate Inventory Management
  Because BluSky deals in rolls of carpet, they had to utilise a specific spreadsheet for managing their inventory, and this spreadsheet had to be kept separate from their accounting software in order to support their business requirements.

How Tall Emu CRM Helped BluSky

Without question, BluSky’s existing systems and processes were incredibly cumbersome, and simply not up to scratch!

BluSky needed a system that was going to be more efficient and could cater to their unique business needs.

While researching and comparing a few different options, Wayne could find systems that could take care of one aspect like inventory, and a different system that could cover CRM, but nothing that encompassed everything he needed to run his business more efficiently.

That’s when Wayne found us at Tall Emu, and discovered that our inventory and operating software was the exact solution he’d been searching for, with industry leading CRM integration and it was super easy to implement!

Tall Emu’s customisable CRM software provided BluSky with…

• Access to customer buying history
  One of the first things we did for BluSky was to give them back the 10 years of customer buying history from their old accounting files into Tall Emu CRM. Previously, the team had to run reports from several accounting data files and export to get that information.Once BluSky came onboard with Tall Emu, their old accounting files were not only recorded in the system as legacy data, but they also had the chance to merge old and new customers under certain criteria in order to keep enhanced traceability of what each of them had ordered in the past and when.

  This customer buying history provided invaluable data that would help BluSky to create a connected customer experience.

• Managed serialised stock & batch tracking
  We brought all the stock on hand into the CRM with their individual serial numbers for batch tracking, removing a need for all those spreadsheets! This enabled BluSky to quote quicker, or let customers know if they had to put something on back order etc.

• Faster freight quoting and order consigning
  For freight management we enabled them to use the in-built freight quoting and consigning system, which again eliminated the hassle that came with maintaining an excel spreadsheet, and they now had real time quoting capabilities which further sped up the quoting and fulfilment process.

• Business expansion without the need for more people
  Shortly after the implementation of Tall Emu, BluSky bought another business. The process improvements that came with Tall Emu, meant that BluSky now had the spare capacity to merge without the need for more personnel – so, more products, and sales with the same number of resources!

Power Your Business With Tall Emu CRM!

Wayne found that Tall Emu CRM provided BluSky with a whole host of fantastic benefits…

• Tall Emu was an overall system that worked seamlessly from day one.
• Tall Emu eliminated very complex and manual processes.
• Tall Emu provided absolute visibility in real time.
• Tall Emu increased efficiency across the entire business.
• Tall Emu was completely affordable for a smaller business like BluSky.
• And, because Tall Emu CRM is fully scalable, it’s the perfect solution for BluSky as their business continues to grow.

This CRM success case study for BluSky Products, is just one example of what Tall Emu can do, and you can experience it all for your business RIGHT NOW with a Tall Emu CRM FREE TRIAL or check out our Tall Emu CRM Demo instead.

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NOTE: We only have two case studies so far but in the future it would be great if we could have a features section at the end of the article. We could potentially link to other blogs and future case studies here so the reader can continue clicking through to other content.