CRM Marketing with Tall Emu CRM
Creating interest in your company these days through marketing is a whole lot different than it was just 5 years ago and its forever changing.
Regardless of the marketing channel you use, you need one central place to manage, send and store this activity.
Return on Investment is Easier with CRM
The other advantage of having CRM capturing your marketing activity is that a lot of sales happen offline or well into the future. As the CRM is part of can know who is part of which campaign when that person or company buys (especially through our integrations with phone, bank account and your accounting systems we can join the dots and work out conversion rates , ROI, Life Time Values and much more.
Omni Channel Marketing with CRM
Tall Emu supports all types of marketing campaigns; from the traditional to the online marketing and social media.
Using your CRM as the hub of this activity gives you the ability to merge the marketing with the outcomes being lead generation and ultimately sales.
So whether you market online or offline we capture the results.
Here is a list of marketing activities that we support:
- Emails (EDM)
- Auto responders
- SMS & FAX
- Brochures sending
- Search engine Optimisation
- PPC/CPC (Google AdWords etc)
- Social Media – LinkedIn, Facebook, Twitter etc.
- Mass Mail Outs
- Drip feed Marketing
- Remarketing Audiences
- Promo codes
When your CRM is all seeing and knowing it is a great resource for finding opportunity to sell more to your existing (lost and past) customers.
Using the CRM you can start to make targeted campaigns based on the information you already know about a customer. With a bit of thought you could find ways to increase the share of wallet that you get from the customer.
Opportunities to up-sell, cross sell or get them to refer more businesses…its all there with some time and effort.
So take advantage of maximizing the money you make from your current customers by using the CRM to find the gold.
Marketing Automation with CRM
The other area that only a powerful CRM can provide and that is marketing activity that is automated and working when you are not. Effort here is your most effective use of your time. Discuss with your Tall Emu CRM consultant what marketing automation strategies you could adopt for your business.