Manage the lead and sales conversation
Capture the enquiry, keep calls and emails, run the pipeline and record the customer requirements.
CRM for manufacturing companies
CRM for manufacturers who quote, make, sell and deliver.
Tall Emu connects the customer and sales process to bills of materials, Work Orders, raw materials, production, finished goods and delivery. MYOB or Xero stays as the accounting system.
- Manage leads, sales pipelines, customer history and configurable or made-to-order quotes.
- Use bills of materials, Work Orders, production steps, resources and time tracking.
- Track components, finished goods, serial numbers, batches, expiry dates and locations.
- Connect deposits, purchasing, part shipments, freight, invoicing and customer updates.
“I’ve never encountered a CRM that offers such comprehensive manufacturing and inventory features.”
Timothy S. - Technology Professional · Google review
Loved by Australian and New Zealand customers
CRM before and after production
Keep the customer promise connected to the work needed to make it.
Manufacturers do not only need bills of materials and work orders. You also need to win the sale, quote the right configuration, buy the missing components, keep the customer informed, deliver the finished goods and know whether the invoice was paid.
Price the finished product
Combine products, options, services, labour, cost, margin, freight, deposits and delivery expectations.
Create and run the manufacturing work
Use bills of materials, work orders, production steps, resources and component stock to produce the output.
Ship, invoice and retain the full history
Connect the finished goods, shipment, customer communication, invoice and MYOB or Xero record to the original sale.
A CRM that understands product businesses
Manage the sale without separating it from stock and production.
Tall Emu gives manufacturers a proper customer and sales system, then continues through order management, purchasing, inventory, manufacturing and fulfilment.
Customer and contact management
Keep the company, people, sites, conversations, quotes, orders, products and account history together.
Lead management
Bring enquiries into CRM, assign an owner and make the next action clear.
Longer sales pipelines
Manage equipment, project, tender, contract and made-to-order sales that involve several conversations or decisions.
Several quote options
Keep estimates, alternatives and revisions with the same Opportunity as the specification changes.
Configurable product quoting
Quote size, material, finish, components, accessories, services and customer-specific requirements.
Deposits and progress payments
Take the payment needed to start work and manage staged billing through the job.
Customer communication
Keep emails, calls, SMS messages, meetings, notes, tasks and promised dates with the sale.
Sales and production reporting
See pipeline, quote outcomes, demand, open orders, work and delivery from the same system.
Manufacturing control
Turn the bill of materials into real stock movements and scheduled work.
Define the inputs, outputs and production steps needed to make a product. Work Orders reserve or consume the required stock and create the finished output when production is completed.
Bills of materials can support multiple inputs and outputs, adjustable recipes or components, production cycles and the resources needed for each step.
Manufacturing records stay connected
- Bills of materials and component quantities
- Work Orders and production status
- Production steps and expected duration
- Machines, tools, rooms or other resources
- Raw-material batches or serial numbers
- Finished-goods stock and traceability
Make-to-order
The customer order can start the purchasing and production work.
Lead→Quote→Deposit→Sales Order→Purchase & Work Order→Ship
Carry the agreed product, options, quantities, notes and customer requirements into the work instead of copying them into a production spreadsheet.
Stock and supply
See whether you can make it before you promise it.
Raw materials and components
Track on-hand, committed, available and incoming quantities across locations.
Material shortfalls
Identify what needs to be purchased or replenished to meet customer and production demand.
Purchase orders and receiving
Buy components, receive them into the right location and keep supplier costs with the stock.
Serial and batch traceability
Track serialised components, raw-material batches, expiry dates and finished products where required.
Landed costs and margin
Include freight, duties and other costs so the quoted and actual commercial picture is clearer.
Finished-goods availability
When the Work Order completes, reduce the inputs and increase the outputs in the same stock system used by sales.
From factory to customer
Production is not finished until the customer gets the order.
Part shipments and backorders
Deliver what is ready, keep the balance open and retain the connection to the customer order.
Picking, packing and dispatch
Move finished goods through warehouse work with clear shipment status.
Freight and labels
Book consignments, print labels and keep tracking with the order.
Delivery and account updates
Send customer documents and move invoices and payments to MYOB or Xero when ready.
Online and repeat orders
Bring ecommerce, customer portal, phone and rep orders into the same demand and customer history.
After-sales history
See the exact products, serials, batches, jobs and conversations connected to the customer after delivery.
A practical fit
For manufacturers that have outgrown separate CRM, spreadsheets and accounting add-ons.
Tall Emu is designed for Australian and New Zealand small and mid-sized manufacturers that need connected sales, inventory and production without moving the whole business into a large enterprise system.
Made to orderAssemblyFabricationFood and batch productionEquipmentCustom productsWholesale manufacturing
Common questions
Common questions about CRM for manufacturing companies
Does Tall Emu include bills of materials and Work Orders?
Yes. Bills of materials define the inputs, outputs and production detail. Work Orders put that definition into action, reserve or consume input stock and create the finished output.
Can a customer order create made-to-order work?
Yes. The Sales Order can connect to the Work Order, Purchase Order or other activity required to supply that customer.
Can it track production steps and resources?
Yes. Production steps can be scheduled and tracked, with resources such as machines, tools, rooms or work areas assigned where required.
Does it track raw materials and finished goods?
Yes. The same inventory system tracks components, incoming supply, reserved stock, manufacturing consumption and finished outputs.
Can it track batches, serial numbers and expiry dates?
Yes. Tall Emu supports serialised products, batches or lots, expiry dates and detailed stock traceability.
How does it work with MYOB or Xero?
Tall Emu runs the customer, sales, purchasing, inventory, manufacturing and fulfilment process. MYOB or Xero remains the accounting system and receives the financial transactions when they are ready.
Is Tall Emu only manufacturing software?
No. It is also CRM, lead management, quoting, order management, purchasing, inventory, warehouse and fulfilment software, so the customer process stays connected to production.
See the customer-to-production process in one system.
Watch the on-demand demo for CRM, quoting, stock, Work Orders, fulfilment and the MYOB or Xero connection.
Watch the on-demand demo