Website visits can be tracked using our ClickStream technology. But unlike Google Analytics, ClickStream sends the data to your Tall Emu CRM software and when a visitor fills in a form or buys a product through your cart, we then know who this person is.
All their referral data (how they found you) and pages that they have visited (what theyâ€™re interested in) are recorded in the CRM against them.
This is really useful for the pre-sales conversation or attributing leads and sales to the originating source.
ClickStream and the Pre-Sales Intelligence
Imagine just before you get on the phone to a lead (that came from a website enquiry form), you could see what the person looked at on your website, and which pages they spent the most time on?
Also, with ClickStream, you would also know, what Keywords they used if they came from Google AdWords or through organic (SEO) search.
If you sell a lot of services and/or different products this intelligence could speed up the conversation get it focused on the areas of their interest.
ClickStream and Workflow Automation
Let say youâ€™ve sent out a proposal or issued a quote; when do you follow them up? Well, using ClickStream with workflow, you could have your sales person notified when a particular prospect comes back to your website.
Also, what they looked at in that visit might tell you just whatâ€™s on their mind or where they are at in the sales process. For instance they may have looked at your page on delivery costs or testimonial page. This would tell you more than the prospect may be prepared to say.
ClickStream and Attribution
All businesses live or die by their ability to get new business, so understanding what brings that new business and each channels contribution to revenue is very important.
So if you have ClickStream installed, then anyone that buys from you and has come to you via the web/internet then you can create a report that will tell you which visitor source and / or keyword produced what revenue.
Even where a web visitor buys over the phone, as long as they originally came via you website we will be able to attribute the sale to the correct source. Over time the data collected will give you great insight on what channel you \should be spending money on.
I have worked with the Tall Emu system for over four years in two different businesses…the team and software have been outstanding. Brett Etchells, Business Development Manager, Premier Group
Tall Emu have always produced everything they said they would and the results have certainly exceeded our expectations. Ash Collins, Director, Tuff Stuff Australia
Tall Emu offers unparalleled customization at its price point. Adam Pope, Managing Director, Fabulous Catering
Tall Emu CRM has a very intuitive interface and it’s easy to use. It has been very reliable in the three years I have been using it, and it is very customisable. David White, Director, Digital Kiwi Ltd
We absolutely love our new website! Not only does it look beautiful, but it also is technically superior and incredibly functional, as it interfaces with our Tall Emu CRM. Samantha Peters, Sales and Marketing Manager, Pastabilities
Tall Emu have a wide range of experience in the development of business systems which has proved very valuable to Firstfolio in enhancing our business automation and online systems. We would highly recommend them. Linda Cooper, Firstfolio
What’s especially impressive about the talk and actions emanating from Australia-based Tall Emu is a strong corporate culture that values communication, honesty, a willingness to talk openly about problems, a responsive attitude, open-mindedness, and respect. Scot Finnie, Editor in Chief, Computerworld
It is important we get high quality systems to keep up with the rapid growth and demands of today’s business needs. Tall Emu consistently delivers on this with its very flexible, powerful, adaptable capacity. Brett Etchells, Business Development Manager, Premier Group
Yes, I would definitely recommend Tall Emu CRM. They are honest, reliable, hardworking, do what they say. It is great being able to deal with the Principals rather than staff who keep changing. We want them to be in business for a long time. Sharon Austin, General Manager, Peer Support Australia
Tall Emu developed a superior reporting solution that exceeded our company’s objectives and expectations. Their expert guidance through the project was invaluable. Rachel Pirie, Group Director of International Sales & Marketing, Staywell Group
The Data Driven Lifecycle
Our powerful CRM solution acts more like an ERP – not only does it increase the profitability of your business, but it streamlines the lifecycle processes in your marketing, sales, accounting, and service divisions.
It’s possible to have your website send webform data or shopping cart sales directly to your CRM; automatically. You can also have product data, pricing levels from CRM published up to the web.
We remove redundant data entry and we can even send completed sales to your accounting systems. In addition we can show you how people found you so that you can have full lead and sale attribution reporting so you’ll know where to spend your marketing dollars.
Our powerful automation tools let you schedule rule-based follow up of your sales leads, including emails sent directly to the lead on a drip-feed, or reminding your sales team to follow up (inlcuding automatically scheduling calls).
Automate proposal & quote creation in MS Word mail merge – dynamically populated Word proposals. Writing proposals is a tedious task so it makes sense to create a template and change the bits that are relevant to the sales opportunity and customer’s needs.
The faster you get back to prospective clients, the more likely your quote is to be accepted. Tall Emu CRM streamlines the quoting process, and if you are currently quoting based on formulas in Excel spreadsheets we can streamline this and make it go away.
You can even track when someone starts looking at a quote – perfect for long sales cycles.
If re-keying of data between databases, excel spreadshets and your accounting system cause inefficiencies in your business, Tall Emu CRM can help. We link with Australian banks and all major Australian accounting companies to eliminate the re-keying of data.
Our powerful CRM solution includes automated invoice reminders sent from your CRM directly to your clients.
Asking people to pay their account works – take this repetitive task away from your team and have the system do it for you, saving time and money and ensuring it is done.