Category Archives: CRM Intergations

Freight Quoting in Web CRM

If your business moves things from A to B, you’re going to love the new freight system in Web CRM.    Making use of existing customer and product data and using our links to MYOB and Xero *  we’ll help streamline business operations by reducing redundant data entry, and maintaining accuracy.

You’re able to quote either independently, or as part of the selling process as part of raising a quotation or invoice.  This means that you are able to include real-time freight pricing in your discussion on the phone with clients.

When used with our other features such as accounting and credit card interfaces, this will provide a full process all within one program.

Connecting to over 50 carriers, the feature will allow you to:

  • Use your own rates and account with the carrier
  • Create freight quotes – select the best rate – comparative freight quotes
  • Optional automatic markup of freight costs
  • Freight cost and sell prices added to quotes/sales/invoices for cost and margin tracking.
  • Use the freight quote later as a consignment.



Supported Carriers

The following carriers are supported.  This list is subject to change.

ANC Couriers
Australia Post
Border Express
Camerons Transport
Capital Transport
Comet Couriers
Cope Sensitive Freight
Couriers Please
CTI Logistics
Deliver Express (Transtex / Total)
Direct Freight
Freight Assist
Freight Specialists
General Carrying
Hi Trans
Hopper Transport
Hunter Express
Josies Transport
Metro Security Couriers
Morrows Transport
Niche Transport
NP Distribution
Parks Transport
Region Peak
Searoad Logistics
Toll Express / NQX
Toll Ipec
Toll Priority
Toll Tasmania
Towers Transport
XL Express


* Reckon and EXO supported in Hybrid CRM.

Hitting the limits with MYOB and you don’t want to change accounting software

Hitting the limits with MYOB

If you’re hitting the limits with MYOB but you don’t want to change accounting systems or you’ve just realized that its not a substitute for a CRM.

For warehousing:

It’s common that people use lots of paper and excel spreadsheets because MYOB doesn’t really have a pick, pack, ship process. MYOB just does the accounts.

As a result there can be lots of paper based process, running around with dockets, re-keying data between courier systems, excel, MYOB.

For example quite often:

  • Sales order entered
  • Special prices or custom pricing manually handled.
  • Printed
  • Taken to warehouse
  • Picked, packed
  • Sales order comes back to admin with notes
  • Invoiced & Invoice printed
  • Data entered manually into Australia post for labels.

Tall emu extends MYOB to deliver some process in the warehouse.

  • Enter orders into CRM or download from Shopping cart
  • Special pricing automatically applied.
  • Auto print picking slip
    • When picked, tick and flick in CRM
    • Auto printing of delivery label.
    • Auto printing of invoices (if required)
  • Transfer consignments automatically into Australia Post, Star Trak, Fastway (can add your courier too).
  • Transfer invoices automatically into MYOB
  • Email to the customer automatically.

Not just that – but can get the core crm features too:

  • Outlook integration with our Inbox 360
  • Phone integration
  • Email marketing
  • CRM database
  • Rich info about products
  • Process Automation
  • Website and Shopping Cart integration

and on it goes. We are happy supporters of MYOB but we make it better and help your business work smarter. So as you are so smart he is our number call us 02 9299 9959

Free Time Tracking Software


Get your Free Real-Time Employee Task Tracker

We have created a web-based task tracker, built to be used on a Smart Phone or Tablet in your work place.
Simply assign tasks to your employees and they appear on the device and can be started, stopped and checked off. The time is automatically logged against the task.

We initially built this to control the operations of a nationwide catering companies’ kitchens, but it is broadly applicable to any manufacturing organisation where jobs are created and need to be time-tracked and checked off as they are completed.

What does it do?

  • Provides a way of allocating tasks. Every staff member will now have their own to-do list, and the todo list can be generated (with customisation) based on your own business rules.
  • You can now Track how long an actual task took to complete.
  • Compare actual time taken against the estimate.

Over time the data this will collect will feed back into your estimates. You can manage and measure lost working time, productivity and have a real time indication of task status.

How does it work?

  • Set Tasks in CRM and assign to your employees
  • Estimate time for each task
  • Employee logs into their time tracker (on their mobile or a device you provide)
  • The Employee see the list of tasks assigned to them
  • Each staff member can starts, pause and complete the task on their Task Tracker in the location where they work.
  • No need to have a CRM licence for this these employees so you can give access to all your staff and contractors at no cost!


  • Better insight into how long things ACTUALLY take to-do
  • Better monitoring of Staff working in the business
  • Better Resource planning
  • Better Estimates of time to do a job…takes away the guess work
  • All the Data sent back to CRM for Reporting purposes
  • Brings accountability to the process.
  • Massive customised Reporting potential
  • Real-time mobile task tracking for contactors

What does this cost?

This is a free add-on for Tall Emu CRM. If you have a current Tall Emu CRM licence, there is no charge for this extension[*].
The Web Time tracker allows unlimited employee and contractor access – free.

[*] There is no software licence fee for this product, and users are unlimited. You will need a compatible version of Tall Emu, and installation/training/setup fees apply if you do not have a managed support agreement.


Top 20 CRM Process Automations


Top 20 most common process automation we’ve done for customers of Tall Emu CRM

The potential for automation with Tall Emu CRM is massive and we don’t really make time to tell everyone what type of Automation’s we have done for clients. Here are the most common or recent process automatons, but there are hundreds more we do and can do.

Customer service

1.    Automatic logging of Phone calls inbound and outbound to the business
2.    Automatically pull in customer data (financials, opportunities and recent communications) into Outlook without having to look in CRM
3.    Automatically update opportunity status based on monitored events and activity.
4.    Pop screens of customer data (financials, etc.) when phone rings


5.    Automatically add someone to a target list for marketing campaigns
6.    Automatically follow-up sales people to speak to Leads and opportunities
7.    Automatically drip feed communication to leads that are not active or thinking


8.    Dynamic Proposal / Brochure Creation
9.    Fast Quote calculation
10.  Auto quote follow up (either customer or salesman)
11.   Salesman’s Target reports auto sent


12.    Automatically sending of invoices (especially recurring ones like membership or subscriptions)
13.    Automatic Follow-up rule based reminders on outstanding Invoices
14.    Automatic transfer of customer, sales and other data to accounting systems
15.    Send invoices via EDI (used for Mitre 10)


16.    Automatic update of Stock values and availability (between CRM and accounting system)
17.    Automatic estimation of stock level based prior sales history
18.    Automatic calculations of Landed costs (great for importers)


19.    Automatically send Management Reports on Business Activity to Management
20.    Broadcast Sales performance on a big Screen on the sales floor

If there is something in your business that can be automated or if there is a job that is laborious and time consuming then feel free to ask us if we could engineer it out or automate a solution.

Invisible CRM for 2016

CRM needs to know its place

My first introduction to CRM was Sales Force and the idea for it was a sound one. I was leading a team of consultants that were all working with a portfolio of clients on a retainer basis. So it was important that we knew how many hours that we worked on their behalf so that we were not over or under servicing them.

You’ll never get the ROI out of your CRM investment, if you only ever see it as a central database for customer data.

We also needed to know what redundant time there was in the team for taking on more work and what sales opportunities there might be out there.

I hated CRM…with a passion!!

However, I hardly used Sale Force CRM as it just added to my work load. It was my job to enforce the use of the SF CRM on my team and I saw first hand how much of a pain this needless intervention was. It stopped us from doing our work which was consulting and selling our services.

So it’s a funny turn of events that all these years later, I now own a CRM of my own.

Does that mean the above inherent problem has been resolved?

At Tall Emu we are always looking ways of capturing the activity of a company’s staff without the need for them to do extra data entry.

The goal of Tall Emu is to develop a CRM / ERP that works for you and is an aide to the work you do and does not turn you into a slave for it.

Tall Emu CRM can collect data automatically from lots of different sources and data that tells us a story about what is going on in a business.

We also want the CRM to be illuminating, proactive and a worker in the business. It needs to keep people on its toes, like sending reminders to customers to pay, Sales people to call a lead and to automatically send marketing material to potential customers without being asked.

Need ideas – Top 20 Common Process Automation

Dream Big and be Smart

If you have CRM or thinking about getting one or just want to work smarter, then think about what would be helpful to each team, business unit or individual staff members in being better more productive in their work. If you just can’t think of what’s possible then that’s when you need to get a third party to look at how you currently work and create CRM strategies and an implementation plan.

Buying CRM just to be the central hub for data, is missing the point. You’ll never get the ROI out of your CRM investment, if you only ever see it as a central database for customer data.

Success in 2016 with CRM is understanding that the implementation of CRM is more important than the CRM you select and YOU need to ask yourself “how can we work SMARTER not harder”.

Do I still hate CRM?   Not anymore because my expectations for it are different from what I was told to expect from it. So I am excited about where CRM is going and if you’re not then you might be in need of a conversation with a CRM implementer that gets its.

I saved a client $80,000 while eating Sushi


I received a very excited text message today, telling me I’d just saved a client $80,000 by accident!

Given that all I’d done that morning was a few demos of our product, drank a coffee and ordered some Sushi I was intrigued as to quite how I’d managed this.

Turns out that a feature of our system (which had indeed been switched on by accident) had kicked in and generated a large invoice.

At first there was a little grumbling… “The CRM system’s generated a duplicate invoice” – but the grizzling soon stopped when they checked the accounting system and realised that it wasn’t a duplicate after all. Tall Emu CRM had just generated an invoice for $80,000 worth of product that otherwise would have been missed.

Sometimes I don’t think we charge enough.

Here’s what happened.

Tall Emu CRM has a nice facility called “Shipments” – which is used to track the dispatch of goods from A-B. It can be from a supplier to your warehouse – or transfers between your warehouses – or from your warehouse to a client. It’s basically consignment tracking right down to the consignment note number, or in the case of importing product from overseas – Bill of Lading numbers.

We have a couple of settings that we can configure to let the system know what to do in the event someone attempts to ship goods that have not yet been invoiced. The setting at this client was “Auto Generate invoice based on shipped items”. This allows salespersons to take orders, but only invoice whatever was actually shipped. There are other options too, such as “Don’t allow the shipment to be created” and “Prevent Shipment”

Previously, the client wasn’t using our shipment module. In fact, they’d only started using it recently preferring before to operate their paper-based dispatch process, followed up with manual invoicing. It’s not uncommon – we see many business that run on Accounting System/Brainpower/Paper and Excel.

Thanks to recently enabling this feature and starting to use it, a potentially costly mistake was averted!

This is just one of the many benefits of businesses integrating and automating their business processes using Tall Emu CRM and their preferred accounting system – paper based processes are eliminated allowing automated cross-checks, reporting and the application of business rules.

I think tomorrow I’ll have steak.

The Silent Death of a Customer

The Silent Death of a Customer

Silent Death of a Customer

You may have heard the saying “death by a thousand cuts”. Well it’s a powerful and relatable concept and most people will know what it means.

If you apply this to your relationship with your customers, you can well imagine that their loyalty or patronage may be at risk by a similar dynamic.

This Blog deals with the notion that you can tell when a customer is starting to move away from you, BEFORE they do.

We will discuss how CRM integration, great reporting and Business Intelligence can help you not get blindsided.

Have you ever lost a customer?

Realistically there is not a business, no matter how good, that hasn’t lost a customer. This Blog is not focused on “why” they may have left but on how  you can detect early, which customers are on the way-out or are doing a lot less business with you.

When you have a small customer base this might be quite easy to discern, but as you grow, this becomes hard and you might not ever realise, let alone name the customers you are losing.

It’s not ME, its YOU.

Here at Tall Emu CRM we are working with some of our customers to spot the customers that are about to “exit left” but haven’t told you yet.

When you lose a customer it happen in one of four ways: It can be swift and public, swift and silent, slow and public or slow and silent.

We are only interested in the silent death of a customer.

Much like a romance that is on its last legs, there are tail-tail signs that together tell the real health of that relationship. Like real life, sometimes, you are too close to notice or are not able or willing to acknowledge it.

So how do you “Catch” the customers slipping away before they do?

Luckily, we can use technology to keep us abreast of how our customers might be feeling long before they’ve gone forever.

Here are two main areas that need to be monitored to get that insight:

  • Buying less

If your customers buy more than one product or they buy frequently, then there maybe a pattern to this buying worth monitoring. If it changes in a negative direction would you notice?

  • You just don’t call anymore

Another indicator that things aren’t all that rosy, is a drop in communication. This could be less or no emails (received by you or read by them), phone calls received or not returned. It could be by less visits to our premises or if you’re tracking their visits to your website then this too may indicate a mood change.

Even customers not opening your newsletters or worse still, unsubscribing, might be a sign that “they aren’t really that into you”.

Keep your Finger on the pulse …with CRM

In order to monitor the customer’s interaction with you, you need to have all the touch points that your customer would use to be plumbed into your CRM.

So ask yourself the following:

  1. Are you automatically tracking in CRM all the phone calls received and made in your business against your customers record?
  2. Are tracking your customers when they open your emails or newsletters?
  3. Would you know when a customer visited your websites including Blog and Help files?
  4. Does your Point of Sale send info to your CRM?
  5. Does your Accounting system and CRM talk to each other and share data?
  6. Has a good payer of bills started to become a bad payer?
  7. Are you tracking the buying habits of your customers including what they buy and how frequent?
  8. Have you formulated acceptable KPI for your customer that if they are not met trigger your attention?
  9. Do you ever survey your customers and ask them how they are going?
  10. Do you ever speak to them or do you do everything via email or not at all?
  11. When was the last time you paid them a visit if ever?

Perhaps by reading this you’ve thought of a few other indicators that a customer might use to show that they are less than happy or that they have found another to love.

If so, feel free to share. The important thing in all this is that you’re powerless, if you don’t have the right structure in your business to monitor and have the knowledge to act.

So here are four things you need in place to monitor this:

  1. Have every touch points and every system or data source flowing into CRM.
  2. Create Reports or Dashboards on the Data that you’ve collected, that reveal your customers’ interactions with you as per some of the of the ways mentioned above.
  3. Set up KPI against the customer “health metrics” that you’ve identified and are monitoring so when they changing in a Negative direction, then the CRM will have it recorded and lastly…
  4. Set up triggers that will alert you to these significant changes against the KPI’s you’ve setup and have a workflow bring this to you or your team’s attention.

If you are providing a great service, a great product and at the right price, then a system like this may validate that. However, if you feel that you’re not as across your business as you should be or you don’t currently have the correct infrastructure then perhaps you should speak to one of our Business Analysis to help work out a game plan.

Getting customers is an expensive business, so it makes sense that you nurture the ones you do have. While this doesn’t help nurture your customers, it does tell you, who you need to give an extra bit of love to before you get the “Dear John” letter.

Tall Emu in the News: Pastabilities goes Live with CRM and Ecommerce Website


We recently launched the new website (which we designed and built) and completed the Tall Emu CRM integration for the premium fresh pasta company, Pastabilities.

Here we have listed several articles that have been written about this project.


CRM and ecommerce platform to cook up customer growth for Pastabilities

Investment into a home-grown CRM platform and ecommerce portal is helping making it easier for customers to cook up new orders with Australian pasta brand, Pastabilities … More
Source: CMO Australia – Addresses the unique marketing, technology and leadership challenges chief marketers face

Implementing our first CRM system, by Pastabilities director Luciano Schettini: My Best Tech

Recently in TechCompany, I looked at some statistics examining why small businesses are installing CRM (customer relationship management) systems … More
Source: SmartCompany – Business news, business advice and information for Australian SMEs

Highly awarded gourmet pasta producer Pastabilities, has gone live with a Tall Emu CRM system and a new fully integrated eCommerce website.

Both of these new developments will deliver significant process efficiencies to the growing gourmet pasta … More
Source: B&T – B&T is a 64 year old brand that provides an integrated briefing on marketing, media and advertising

Pastabilities spreads its wings with Tall Emu CRM

Australian gourmet food business, Pastabilities, has gone live with a new Tall Emu CRM system and e-commerce website.
Tall Emu, an Aussie software company founded in 2001, has automated many of Pastabilities’ internal processes, including integrating its new CRM system and website with its existing MYOB accounting… More
Source: ARN – The source for IT industry news, views and analysis across the channel, business and technology

Many pastabilities with Tall Emu CRM

Tall Emu has automated many of Pastabilities’ internal processes, including integrating its new CRM system and website with its existing MYOB accounting system, allowing Pastabilities to have immediate visibility of all customer data including order history, product preferences and comprehensive contact information… More
Source: iTWire – Technology news, trends, reviews, jobs

Connect your phone system to CRM to save time, money and stress.


Tall Emu yet again brings Enterprise-grade features down to the SME sector with our new phone to CRM link.

Our new ‘phone link’ not only tracks and logs calls automatically inside CRM saving you time, manual effort, and it saves you the hassle and the frustration of ensuring staff record these calls in CRM.

Since we now have call data on the inbound and outbound call activity in your business, you can easily monitor and report on this call activity with Tall Emu’s Dashboards and the KPI Reporting system (only available in version 3 or above).

For most businesses the telephone is where most of the selling activity actually gets done and is usually still the best sales converting tool in your business, so knowing as much as you can about this is crucial.

Already running call reports from your Phone System?

  • Tall Emu links the call data directly into CRM against the customer’s record – automatically.
  • Talk time, ring time, abandoned calls can all be seen real-time in CRM.
  • Inbound calls let you know who is calling – and show essential data about that client or lead.
  • Log call outcomes and notes easily over and above the automated logging.

What does it look like?


Step One: Notification Popup.

This appears when someone calls in, and their number is in CRM. If the phone on the desk is ringing (e.g. ring group) or direct line, this popup will appear. When someone takes the call – this will disappear.   If you have more than one line, the CRM will show you which line is being called- ideal if you have sales and support numbers.



Step Two: Call Answered – Smartbar displayed

When the call is answered – the “Smartbar” pops up. It shows purchase history, open opportunities and more – all clickable to open relevant areas of CRM. Each user could choose when and if they want this to open.

Options include when the call is ringing, when it is answered, or not at all. Reception may not want the smartbar – but sales… you bet they will.






Step Three: CRM Popup

When a call is made or an inbound call is answered, we automatically open a pop screen in CRM. Either a “Call” screen, a company, a contact or our enhanced “One page quote” form:


Each user may select their preferred screen. Again – sales may want the “fast quote screen”. Reception may want nothing at all.

Extra Bonus: Call From outlook

From within side outlook – you can click on the call and it will dial, logging the call automatically in CRM.


Finally – the new version of CTI automatically creates proper CRM call records – call direction, client, and duration. This can then be reported on in the KPI reporting and dashboards, reviewed against customer records.

Will it work for me?

Tall Emu CRM works with a whole lot of phone systems from NEC, Samsung, Panasonic, Avaya and more.  You can see if your phone system works with CRM by clicking here.  If your phone system isn’t on the list, don’t be disheartened – the same phone system may be called different things in different parts of the world – just contact us and we’ll help you out.

This is just the start

Because Tall Emu CRM is forever developing and usually at the request of our customer, there is no end to what is possible from this new functionality.

Idea #1: Set up email notification when a “HOT lead” calls into the office. This is especially useful if you are the Sales Person trying to close the deal but you are busy. You are going to want to drop everything to get back to them. Never again rely on someone taking a message for you.

If you have any suggestions let us know. Remember, you need to upgrade to get this feature and to order and pay for a CTI licence.

Contact us via our contact form or get in touch with support if you’re interested in our new phone features.


Tall Emu in the News: How PCS is finetuning lead management with CRM


We are in the news! Go here to see … How Port Container Services is finetuning lead management with Tall Emu CRM

The article is written by Brad Howarth from CMO which is dedicated to the issues and challenges faced by the chief marketers officers in their efforts to align their own practices and insights with those of the business.

Port Container Services is a company that never stopped evolving its business, despite their early success.  Their future success however, was not assured, due to their inability to scale the business with the business structure of those early days. In true PCS style, they just hit the problem head on and started looking for answers.

We are very proud that with our CRM Software and our automation and integration skills, we worked together to create an awesome business system. As a client of Tall Emu they are a test case that big vision, constant engagement and guts goes go a long way in being industry leaders.