Are you sending Email Marketing Campaigns?
Tall Emu CRM gives you access to Campaign Monitor, one the world’s best email marketing platforms.
If you send newsletters, sales or product promotions, announcements or drip-feed marketing then you’ll love the hosted email marketing platform that you get with Tall Emu CRM.
Getting started with Campaign Monitor
Send a request via our contact form simple stating that you want access to Tall Emu Emarketing (Campaign Monitor).
Why Email Marketing?
Every day, millions of businesses ‒ from sole traders to multinationals ‒ send email campaigns to their clients, subscribers, suppliers, and partners. Commercial email returned a whopping $43.62 for every dollar spent on it in 2009, according to the Direct Marketing Association’s Power of Direct economic-impact study. With email marketing still providing the highest return on investment of any form of marketing, it’s safe to say that email will be around for a long time to come.
Why use a hosted email delivery service?
Are you wondering what benefits there are to using an external email service? Could you just do it using your own internal mail server using a mail client like MS Outlook?
Here is a quick list to why you should use a hosted email service instead of your own internal systems:
Better Delivery outcomes
The most significant factor in the success of an email marketing program is the delivery of emails. Campaign Monitor’s infrastructure is built to ensure that they can send millions of emails each day.
They have a team working to ensure that the reputation of those servers is excellent and work with ISPs to ensure that emails get through to subscriber’s inboxes. It can take a lot of work to manage your own mail server when things go wrong, for example, removing your domain from black lists. Because the emails are sent using external servers, there is also no impact on your day to day mail server.
Easily measure the success of your campaigns
long with the hosted email service you have accesses to very powerful reports. If you know who opened your emails, what they clicked on, who bounced and who unsubscribed, you can start to understand what your customers are interested in and who might still be active.
For every campaign you send you’ll get reports which are:
- Easy to understand.
- Automatically updated.
- Simple to share.
Save on Administration Time
While sending a campaign may not take long, dealing with the responses can add up:
Subscribe and unsubscribe requests are handled automatically.
Bounced emails returned to your administration mail-box are automatically processed with bounce lists updated.
There is no risk of large volume mailings crippling your mail sever and interrupting normal processing.
Reduces the risk of your mail server getting black listed or throttled by your ISP.
Focus on your customers, not on your technology
While you could use your own email client, or some other in-house tool to process your email communications, it is more sensible that you spend that effort on honing your message to your clients, having the hosted emailing service shoulder the administrative burden and network load.
Who are Campaign Monitor?
Campaign Monitor are a true Australian success story, and we are very proud to support them as our first hosted email platform that we’ve integrated with.
However, it is not the main reason we recommend them. You’ll be happy to know that it’s their service and platform that really got our attention.
Campaign Monitor are an Email Marketing Service provider based in Sydney. Their software makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
Why Campaign Monitor?
Our customers often tell us that they love how easy Campaign Monitor is to use, powerful and intuitive. This saves our customers time and makes sending emails very easy.
Over a one billion emails are sent using Campaign Monitor per month. Here are some of things you get:
- Free template gallery.
- Spam test before sending.
- Responsive designs templates.
- Robust infrastructure.
- Local Support with speedy response times.
- Great online help and support forum.
- A/B testing.
- Great Reports.
- Worldview: Our customers tend to be addicted to it. It’s useful, and it’s fun! Take a look at a demo here: https://www.campaignmonitor.com/worldview/demo/
Are they better than Mail Chimp?
We always recommend that customers use campaign monitor because we’ve integrated with it but on the whole the features are broadly similar. The Campaign Monitor support team are generally able to be much more responsive to customers based in Australia.
More information on specific differences in features:
Custom DKIM authentication
MailChimp offers authentication which is similar to our default ‘authenticate for you’ option, Customers can set up SPF/SenderID, but not DKIM. As many servers require DKIM authentication to deliver email, this can have a significant impact on delivery.
Also, important features such as Gmail Feedback Loop are not possible without DKIM.
It’s not possible to send to more than one list at a time in MailChimp.
More intuitive/Faster Interface.
Tall Emu CRM plus Campaign Monitor = Smile!
Without Campaign Monitor and Tall Emu sharing data you end up with important data in two systems and things can get messy when that happens. Here is a list of other benefits
Who to send email campaigns to? What better place than starting this process by querying your Tall Emu CRM data. You can make your target lists in here to your heart’s content.
You can have multiple lists and even set up dynamically created lists as your CRM fills up with data or customer data changes – making complicated segmentation of your customers can be very fast with Tall Emu CRM.
You can use your MYOB data (or any other accounting systems that we’ve integrated with) to create lists, for example, list of Top Revenue producing customers or the most profitable.
Campaign results for the email campaign are sent back to Tall Emu CRM and are associated with the email contact record.
With the results, powerful reports can be created that only your CRM can produce. For instance, you could create a report that says “show me if we received more sales from customers that opened an email or were part of a campaign than those that didn’t open a campaign and was in the campaign”.
Record sales that happen offline to your email marketing campaigns.
Getting started with Campaign Monitor
Send a request via our contact form simple stating that you want access to Tall Emu Emarketing or Campaign Monitor.
14 Guides on Email Marketing from Campaign Monitor
Covering subjects like best email marketing campaigns, email trends, why email and planning a campaign, these guides are available for you to get better at email marketing.
Get your guides here: www.campaignmonitor.com/guides